{"id":1293,"date":"2018-11-05T18:42:07","date_gmt":"2018-11-05T18:42:07","guid":{"rendered":"https:\/\/blog.ngocha.biz\/?p=1293"},"modified":"2026-05-27T18:21:42","modified_gmt":"2026-05-27T18:21:42","slug":"thuong-mai-dien-tu-voi-ngoi-sao-dang-len-mang-ten-shopee","status":"publish","type":"post","link":"https:\/\/blog.ngocha.biz\/?p=1293","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi ng\u00f4i sao \u0111ang l\u00ean mang t\u00ean Shopee"},"content":{"rendered":"

D\u1ea1o g\u1ea7n \u0111\u00e2y Shopee t\u0103ng c\u01b0\u1eddng khuy\u1ebfn m\u1ea1i khi\u1ebfn cho d\u00e2n t\u00ecnh \u0111i \u0111\u00e2u c\u0169ng shopee. V\u1ee3 m\u00ecnh \u0111\u00e3 mua m\u1ed9t \u0111\u1ed1ng th\u1ee9c \u0103n cho m\u00e8o ch\u1ea5t nh\u00e0 b\u1edfi ch\u00ednh s\u00e1ch t\u1eb7ng 40.000 cho m\u1ed7i \u0111\u01a1n h\u00e0ng v\u00e0 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n c\u1ee7a Shopee; \u0111\u1ee7 \u0111\u1ec3 con m\u00e8o \u0103n t\u1edbi l\u00fac r\u0103ng r\u1ee5ng h\u1ebft. R\u1ed3i h\u00f4m qua h\u00e2m h\u00e2m l\u1ea1i h\u1ecfi l\u00e0 c\u00f3 mua c\u00e1i th\u00f4ng toa let hay kh\u00f4ng v\u00ec n\u00f3 \u0111ang khuy\u1ebfn m\u1ea1i. V\u00e3i, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 mua m\u1ed9t th\u1ee9 ch\u1eb3ng bao gi\u1edd d\u00f9ng t\u1edbi ch\u1ec9 v\u00ec n\u00f3 \u0111ang r\u1ebb h\u01a1n so v\u1edbi b\u00ecnh th\u01b0\u1eddng.<\/p>\n

\u00d4ng Sendo th\u00e1ng 8\/2018 c\u0169ng v\u1eeba m\u1edbi \u0111\u01b0\u1ee3c r\u00f3t th\u00eam 51 tri\u1ec7u usd \u0111\u1ec3 ti\u1ebfp t\u1ee5c ti\u00eau ti\u1ec1n v\u1edbi m\u1ee5c \u0111\u00edch chi\u1ebfm th\u1ecb ph\u1ea7n. C\u00e1c b\u00e1c c\u1ee9 \u0111\u00e1nh nhau tho\u1ea3i m\u00e1i, \u1edf gi\u1eefa c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i.<\/p>\n

Th\u00e1ng tr\u01b0\u1edbc nghe m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u00ean tivi. C\u00e2u h\u1ecfi h\u00ecnh nh\u01b0 l\u00e0 t\u1ea1i sao c\u00e1c DN TM\u0110T (ho\u1eb7c c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7) l\u1ed7 m\u00e0 sao c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn v\u1eabn \u0111\u1ed5 ti\u1ec1n v\u00e0o?. Nghe tr\u1ea3 l\u1eddi mang m\u00e1ng l\u00e0 trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay c\u00f4ng ngh\u1ec7, k\u1ebb chi\u1ebfn th\u1eafng l\u00e0 k\u1ebb \u0111\u1ee9ng \u0111\u1ea7u; \u0111\u1ee9ng th\u1ee9 hai hay th\u1ee9 ba \u0111\u1ec1u s\u1ebd teo v\u00ec v\u1eady c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ea5p nh\u1eadn n\u01b0\u1edbng ti\u1ec1n \u0111\u1ec3 cho c\u00f4ng ty \u0111\u00f3 h\u01b0\u1edbng t\u1edbi th\u1ecb ph\u1ea7n \u0111\u1ee9ng \u0111\u1ea7u.<\/p>\n

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M\u00ecnh th\u00ec ngh\u0129 \u1edf \u0111\u00e2u kh\u00f4ng bi\u1ebft ch\u1ee9 \u1edf Vi\u1ec7t Nam l\u00e0m th\u1ebf kh\u00f3 l\u1eafm. L\u1ea5y Grab l\u00e0m m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh, n\u00f3 c\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4i, l\u00e0 trung gian g\u1eb7p g\u1ee1 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. Grab v\u00e0o VN t\u1eeb n\u0103m 2014 v\u1edbi s\u1ed1 v\u1ed1n \u0111i\u1ec1u l\u1ec7 20 t\u1ef7; l\u1ed7 n\u0103m sau cao h\u01a1n n\u0103m tr\u01b0\u1edbc; s\u1ed1 li\u1ec7u c\u1ee7a 2017 ch\u1eafc v\u1eabn l\u1ed7. N\u0103m 2018 kh\u00f4ng ph\u1ea3i c\u1ea1nh tranh v\u1edbi UBER nh\u01b0ng l\u1ea1i th\u00eam \u00f4ng Viet-Go ch\u00e2n \u01b0\u1edbt ch\u00e2n r\u00e1o v\u00e0o h\u01b0\u1edfng l\u1ee3i, r\u1ed3i b\u1ecb truy thu thu\u1ebf, b\u1ecb ki\u1ec7n c\u00e1o. \u00d4ng Grab m\u1ea5t bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 thay \u0111\u1ed5i th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng, ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh l\u1ea1i m\u1ea1nh n\u00ean \u00f4ng VietGo ch\u1eafc kh\u00f4ng c\u00f3 c\u1eeda; nh\u01b0ng \u00f4ng Viet Go m\u1ea5t \u0111i s\u1ebd c\u00f3 \u00f4ng VietGo ph\u1ea9y.<\/p>\n

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B\u00ean mua v\u00e0 b\u00e1n \u0111\u1ec1u \u0111\u00e3 quen \u01b0u \u0111\u00e3i r\u1ed3i gi\u1edd ch\u1ec9 c\u1ea7n t\u0103ng chi\u1ebft kh\u1ea5u thu t\u1eeb l\u00e1i xe, t\u0103ng ph\u00ed tr\u00ean km t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 c\u1ea3 b\u00ean mua v\u00e0 b\u00e1n \u0111\u1ec1u la oai o\u00e1i t\u1eeb b\u1ecf. M\u1edbi tu\u1ea7n tr\u01b0\u1edbc m\u00ecnh g\u1ecdi Grab \u0111\u1ec3 \u0111i t\u1eeb N\u1ed9i B\u00e0i v\u1ec1 nh\u00e0, g\u1ecdi xong c\u00f3 m\u1ed9t \u00f4ng xe l\u1ea1 ho\u1eafc t\u1edbi, l\u00e1i xe b\u1ea3o h\u1ee7y chuy\u1ebfn r\u1ed3i l\u00ean xe. H\u00f3a ra l\u00e0 c\u00f3 \u00f4ng Grab s\u1eb5n \u1edf n\u1ed9i b\u00e0i nh\u1eadn cu\u1ed9c g\u1ecdi r\u1ed3i b\u00e1n l\u1ea1i cho \u00f4ng n\u00e0y; v\u00ec kh\u00e1ch l\u00e0 ng\u01b0\u1eddi h\u1ee7y chuy\u1ebfn n\u00ean \u00f4ng grab \u0111\u00f3 kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n

N\u1ebfu b\u1ea1n \u0111i t\u1eeb H\u00e0 N\u1ed9i \u0111i V\u0129nh ph\u00fac th\u00ec h\u00e3y \u0111\u1eb7t grab m\u1ed9t qu\u00e3ng \u0111\u01b0\u1eddng ng\u1eafn; khi m\u1ed9t \u00f4ng grab li\u00ean h\u1ec7 b\u1ea1n m\u1edbi b\u1ea3o l\u00e0 \u0111i V\u0129nh ph\u00fac. B\u00ean mua v\u00e0 b\u00ean b\u00e1n g\u1eb7p nhau m\u00e0 b\u00ean b\u00e1n kh\u00f4ng ph\u1ea3i chi t\u1edbi 28% chi\u1ebft kh\u1ea5u cho t\u1ed5ng qu\u00e3ng \u0111\u01b0\u1eddng. Sau khi \u0111i xong l\u00e1i xe s\u1ebd \u0111\u01b0a b\u1ea1n S\u0110T \u0111\u1ec3 l\u1ea7n sau \u0111i \u0111\u00e2u xa b\u1ea1n g\u1ecdi th\u1eb3ng cho anh ta. \u0110\u00f3 l\u00e0 c\u00e1ch l\u00e1ch m\u00e0 m\u1ed9t l\u00e1i grab chia s\u1ebb.<\/p>\n

Ng\u01b0\u1eddi Vi\u1ec7t Nam ta r\u1ea5t d\u1ecb \u1ee9ng khi m\u1ea5t ti\u1ec1n v\u00e0o kh\u00e2u trung gian. C\u00e2u “mi\u1ec5n trung gian” r\u1ea5t th\u01b0\u1eddng th\u1ea5y trong c\u00e1c giao b\u00e1n nh\u00e0. “Trung gian” l\u00e0 \u0111\u1ee9a l\u1ea5y ti\u1ec1n m\u00e0 ch\u1ec9 c\u00f3 m\u1ed7i nhi\u1ec7m v\u1ee5 l\u00e0 khi\u1ebfn ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n g\u1eb7p nhau. Grab \u0111\u1ee9ng tr\u01b0\u1edbc b\u00e0i to\u00e1n kh\u00f3 kh\u0103n: thu h\u1ed3i v\u1ed1n c\u00f3 ngh\u0129a l\u00e0 d\u1eebng khuy\u1ebfn m\u1ea1i, d\u1eebng khuy\u1ebfn m\u1ea1i th\u00ec k\u00e9m s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m g\u1ecdi xe kh\u00e1c nh\u01b0 VietGo. Ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1ebd ngh\u0129 ra v\u00f4 s\u1ed1 c\u00e1ch, \u0111\u1eebng t\u01b0\u1edfng l\u1ea5y ti\u1ec1n t\u1eeb t\u00fai h\u1ecd m\u00e0 d\u1ec5.<\/p>\n

Shopee, Lazada, Sendo,…c\u0169ng s\u1ebd g\u1eb7p b\u00e0i to\u00e1n t\u01b0\u01a1ng t\u1ef1. C\u00e1c h\u00e3ng ch\u1ea1y \u0111ua khuy\u1ebfn m\u1ea1i \u0111\u1ec3 d\u00e0nh kh\u00e1ch h\u00e0ng th\u00ec kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean ng\u00e0y c\u00e0ng kh\u00f3 t\u00ednh h\u01a1n. M\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi, t\u1ea5t nhi\u00ean ch\u1ec9 c\u00f3 trong phim khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng, ch\u1ec9 c\u00f3 m\u1ed9t m\u00ecnh Shopee t\u1ed3n t\u1ea1i th\u00ec li\u1ec7u n\u00f3 c\u00f3 th\u1ec3 thu l\u1ea1i \u0111\u01b0\u1ee3c hoa h\u1ed3ng gi\u1eefa b\u00ean mua v\u00e0 b\u00ean b\u00e1n \u0111\u1ee7 \u0111\u1ec1 b\u1ee7 l\u1ed7 qu\u00e1 kh\u1ee9 v\u00e0 c\u00f3 l\u00e3i h\u01a1n l\u00e3i g\u1eedi ng\u00e2n h\u00e0ng kh\u00f4ng? Ch\u1eafc l\u00e0 kh\u00f4ng.<\/p>\n

B\u1ea1n nh\u1edb r\u1eb1ng Amazon b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u1eeb 1995 m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c ng\u00e0y h\u00f4m nay. Gi\u1edd h\u1ecd \u0111ang cho th\u00eam v\u00e0o d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o nh\u1eb1m t\u0103ng doanh thu qu\u1ea3ng c\u00e1o khi d\u1ecbch v\u1ee5 m\u00f4i gi\u1edbi gi\u1ea3m s\u00fat. Alibaba th\u00ec b\u1eaft \u0111\u1ea7u t\u1eeb 2002 v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c kh\u1ed5ng l\u1ed3 c\u00f9ng s\u1ef1 b\u1ea3o h\u1ed9 t\u1eeb ch\u00ednh ph\u1ee7 v\u1edbi c\u00e1c c\u00f4ng ty trong n\u01b0\u1edbc. H\u1ecd \u0111\u00e3 b\u1eaft \u0111\u1ea7u chuy\u1ec3n m\u00ecnh sang giai \u0111o\u1ea1n kh\u00e1c trong khi c\u00e1c trang TM\u0110T trong n\u01b0\u1edbc m\u1edbi ch\u1ec9 \u0111ang \u1edf b\u01b0\u1edbc tranh d\u00e0nh nhau th\u1ecb ph\u1ea7n.<\/p>\n

L\u1ecbch s\u1eed trang Sendo ch\u1ec9 m\u1edbi 6 n\u0103m t\u1eeb 2012, Tiki t\u1eeb 2010, Lazada c\u0169ng t\u1eeb 2012…H\u1ecd th\u00e0nh l\u1eadp l\u00fac th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 ch\u00edn mu\u1ed3i nh\u01b0ng th\u1ebf gi\u1edbi \u0111\u00e3 r\u1ea5t kh\u00e1c so v\u1edbi nh\u1eefng n\u0103m 2002. Tr\u01b0\u1edbc h\u1ebft h\u1ecd ph\u1ea3i c\u1ea1nh tranh v\u1edbi nhau b\u1eb1ng khuy\u1ebfn m\u1ea1i kh\u00f4ng c\u00f3 \u0111i\u1ec3m d\u1eebng; th\u1ee9 hai l\u00e0 h\u1ecd s\u1ebd ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c \u00f4ng l\u1edbn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Amazon, Alibaba s\u1ebd v\u00e0o Vi\u1ec7t Nam.<\/p>\n

V\u1eady t\u1ea1i sao c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn \u0111\u1ed5 ti\u1ec1n v\u00e0o? V\u00ec \u0111\u1ec3 \u0111\u1ee3i t\u1edbi l\u00fac IPO (b\u00e1n c\u1ed5 ph\u1ea7n l\u1ea7n \u0111\u1ea7u ra c\u00f4ng ch\u00fang). Khi IPO, gi\u00e1 c\u1ed5 phi\u1ebfu s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 r\u1ea5t cao t\u00f9y thu\u1ed9c v\u00e0o th\u1ecb ph\u1ea7n hi\u1ec7n t\u1ea1i c\u1ee7a DN b\u1ea5t ch\u1ea5p DN \u0111ang l\u1ee3i nhu\u1eadn \u00e2m; gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 n\u1eb1m \u1edf ti\u1ec1m n\u0103ng t\u01b0\u01a1ng lai. L\u00fac \u0111\u00f3 c\u1ed5 phi\u1ebfu \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 r\u1ea5t l\u1edbn, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 b\u00e1n c\u1ed5 phi\u1ebfu m\u00ecnh \u0111ang n\u1eafm gi\u1eef \u0111\u1ec3 thu l\u1ea1i ti\u1ec1n. M\u1eb7c d\u00f9 DN l\u00fac \u0111\u00f3 ch\u01b0a t\u1ea1o ra \u0111\u1ed3ng l\u00e3i n\u00e0o nh\u01b0ng nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 c\u00f3 th\u1ec3 ch\u1ed1t l\u00e3i \u0111\u01b0\u1ee3c r\u1ed3i. Nh\u1eefng DN \u0111\u00e3 IPO r\u1ed3i th\u00ec nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1edbi mua v\u00e0o v\u1edbi hy v\u1ecdng gi\u00e1 ti\u1ebfp t\u1ee5c t\u0103ng \u0111\u1ec3 anh ta ch\u1ed1t l\u1eddi trong t\u01b0\u01a1ng lai. Ch\u1ec9 c\u1ea7n h\u1ecd tin r\u1eb1ng gi\u00e1 c\u1ed5 phi\u1ebfu s\u1ebd t\u0103ng th\u00ec l\u1ed7 c\u1ee7a DN ch\u1ec9 l\u00e0 chuy\u1ec7n nh\u1ecf.<\/p>\n

\u0110\u1ec3 \u00fd c\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh, chu\u1ed7i cafe (Highland, Coffe House,..)… \u0111\u1ec1u ph\u1ea3i thu\u00ea \u1edf c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb9p;\u00a0v\u1ecb tr\u00ed \u0111\u1eb9p r\u1ed3i th\u00ec kh\u00f4ng gian ph\u1ea3i r\u1ed9ng. H\u1ea7u h\u1ebft ch\u00fang ta v\u00e0o m\u1ed9t qu\u00e1n cafe n\u00e0o \u0111\u00f3 v\u00ec kh\u00f4ng gian \u1edf \u0111\u00f3 ch\u1ee9 kh\u00f4ng ph\u1ea3i cafe \u1edf \u0111\u00f3 c\u00f3 ngon kh\u00f4ng. \u0110\u1ec3 tr\u00f2 chuy\u1ec7n, \u0111\u1ec3 l\u00e0m vi\u1ec7c,…t\u00fam l\u1ea1i ta b\u1ecf ti\u1ec1n mua ch\u1ed7 ng\u1ed3i. Hai th\u1ee9 n\u00e0y ph\u1ea3i \u0111i c\u00f9ng v\u1edbi chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng l\u1edbn, l\u1ee3i nhu\u1eadn \u0111\u1ed5 h\u1ebft v\u00e0o chi ph\u00ed thu\u00ea m\u1eb7t b\u1eb1ng (chi ph\u00ed b\u00e1n h\u00e0ng); cho d\u00f9 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u00f3 l\u00e0 60% th\u00ec v\u1eabn c\u1ee9 l\u1ed7.<\/p>\n

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Ch\u1ec9 c\u00f3 m\u1ed7i KFC l\u00e0 c\u00f3 l\u00e3i t\u1ea1i Vi\u1ec7t Nam<\/span><\/figcaption><\/figure>\n

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Trong b\u00e0i Ki\u1ebfn th\u1ee9c \u0111\u1ec3 hi\u1ec3u ch\u01b0\u01a1ng tr\u00ecnh Shark Tank<\/a> t\u00f4i c\u00f3 l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 qu\u00e1n tr\u00e0 \u0111\u00e1. T\u00f4i c\u00f3 l\u00e3i t\u1eeb b\u00e1n c\u1ed5 ph\u1ea7n ngay c\u1ea3 khi doanh nghi\u1ec7p tr\u00e0 \u0111\u00e1 ch\u01b0a c\u00f3 m\u1ed9t \u0111\u1ed3ng l\u00e3i n\u00e0o. R\u1ea5t nhi\u1ec1u DN kh\u1edfi nghi\u1ec7p ng\u00e0y nay \u0111ang l\u00e0m theo c\u00e1ch n\u00e0y, \u0111\u1ea7u t\u01b0 c\u1ef1c l\u1edbn m\u1edf c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng (v\u1edbi l\u1ed7 ng\u00e0y c\u00e0ng t\u0103ng) ch\u1ec9 \u0111\u1ec3 ch\u1ee9ng minh ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u00f4ng qua doanh s\u1ed1, th\u1ecb ph\u1ea7n. Ti\u1ec1m n\u0103ng \u0111\u00f3 c\u00f3 bi\u1ebfn th\u00e0nh ti\u1ec1n trong t\u01b0\u01a1ng lai hay kh\u00f4ng hay ch\u1ec9 l\u00e0 m\u1ed9t c\u00fa l\u1eeba cho nh\u00e0 \u0111\u1ea7u t\u01b0 cu\u1ed1i c\u00f9ng mua c\u1ed5 ph\u1ea7n.<\/p>\n

Shopee m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00ean ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u00f2n nhi\u1ec1u. Ch\u00fang ta c\u00f9ng ch\u1edd xem Shopee s\u1ebd \u0111i v\u1ec1 \u0111\u00e2u.<\/p>\n

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Ngu\u1ed3n:<\/strong> Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi ng\u00f4i sao \u0111ang l\u00ean mang t\u00ean Shopee \u2014 chienluocsong.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: https:\/\/chienluocsong.com\/thuong-mai-dien-tu-voi-ngoi-sao-dang-len-mang-ten-shopee\/<\/p>\n","protected":false},"author":1,"featured_media":1294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chienluocsong"],"_links":{"self":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1293"}],"version-history":[{"count":1,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts\/1293\/revisions"}],"predecessor-version":[{"id":1534,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts\/1293\/revisions\/1534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/media\/1294"}],"wp:attachment":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}