{"id":1335,"date":"2018-03-09T18:27:04","date_gmt":"2018-03-09T18:27:04","guid":{"rendered":"https:\/\/blog.ngocha.biz\/?p=1335"},"modified":"2018-03-09T18:27:04","modified_gmt":"2018-03-09T18:27:04","slug":"chien-luoc-dai-duong-xanh-p5-so-do-chien-luoc-strategy-canvas","status":"publish","type":"post","link":"https:\/\/blog.ngocha.biz\/?p=1335","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (P5: S\u01a1 \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c- Strategy Canvas)"},"content":{"rendered":"
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\n 4.3\/5 – (6 votes) <\/div>\n<\/p><\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau. M\u1ed9t b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c ph\u1ee9c t\u1ea1p h\u01a1n m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch \u1edf ch\u1ed7 con \u0111\u01b0\u1eddng \u0111\u00f3 ph\u1ea3i c\u00f3 g\u00ec \u0111\u00f3 \u0111\u1ed9c \u0111\u00e1o th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng c\u00e1ch th\u1ee9c m\u00e0 DN s\u1ebd v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau. Ta n\u00f3i “Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ebfn H\u1ea3i Ph\u00f2ng trong 2 gi\u1edd” s\u1ebd kh\u00e1c v\u1edbi “K\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ebfn H\u1ea3i Ph\u00f2ng trong 2 gi\u1edd” m\u1eb7c d\u00f9 m\u1ee5c ti\u00eau l\u00e0 nh\u01b0 nhau.<\/p>\n

Gi\u1ea3 s\u1eed b\u1ea1n m\u1edf ra m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n rau s\u1ea1ch. Tr\u01b0\u1edbc \u0111\u00f3 b\u1ea1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m, t\u00ecm nh\u00e0 cung c\u1ea5p, t\u00ecm \u0111\u1ecba \u0111i\u1ec3m thu\u00ea, l\u00e0m n\u1ed9i th\u1ea5t cho c\u1eeda h\u00e0ng,….th\u00ec \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch. Nh\u01b0ng n\u1ebfu tr\u00ean b\u1ea3n \u0111\u00f3 th\u1ec3 hi\u1ec7n r\u00f5 c\u00e1ch th\u1ee9c b\u1ea1n v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1, l\u1ee3i nhu\u1eadn th\u00ec \u0111\u00f3 tr\u1edf th\u00e0nh m\u1ed9t b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u1ea5t ph\u1ee9c t\u1ea1p m\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u ch\u1ee9 ch\u01b0a n\u00f3i g\u00ec t\u1edbi th\u1ef1c hi\u1ec7n. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian x\u00e2y d\u1ef1ng ra m\u1ed9t b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c ho\u00e0nh tr\u00e1ng sau \u0111\u00f3 c\u00f3 th\u1ec3 l\u1ea1i nh\u00e9t v\u00e0o t\u1ee7 r\u1ed3i ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u00e1ch m\u00e0 m\u00ecnh v\u1eabn hay l\u00e0m tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

\u0110\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y th\u1ecbnh h\u00e0nh g\u1ea7n \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p Th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng (BSC-Balance Score Card). Tr\u00e1i tim c\u1ee7a BSC l\u00e0 B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c (Strategy Map), B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c t\u00e1ch c\u00e1c m\u1ee5c ti\u00eau th\u00e0nh 4 nh\u00f3m (vi\u1ec5n c\u1ea3nh) v\u00e0 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y t\u00f3m g\u1ecdn tr\u00ean m\u1ed9t trang gi\u1ea5y. \u0110i\u1ec1u n\u00e0y gi\u00fap cho vi\u1ec7c x\u00e2y d\u1ef1ng, truy\u1ec1n \u0111\u1ea1t, th\u1ef1c thi v\u00e0 ch\u1ec9nh s\u1eeda \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

\u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh th\u00ec c\u00f3 S\u01a1 \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c (Strategy Canvas<\/strong>). S\u01a1 \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ph\u1ea7n r\u1ea5t quan tr\u1ecdng c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh m\u00e0 t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y trong entry n\u00e0y.<\/p>\n

1.Nhu c\u1ea7u, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/p>\n

M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t m\u00e1y bay c\u00f3 t\u00ecm t\u1edbi t\u00f4i \u0111\u1ec3 ch\u00e0o m\u1eddi b\u00e1n m\u00e1y bay c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 kho\u1ea3ng 1 tri\u1ec7u usd\/ c\u00e1i kh\u00f4ng? Ch\u1eafc l\u00e0 kh\u00f4ng, v\u00ec h\u1ecd th\u1eeba bi\u1ebft cho d\u00f9 c\u00f3 \u0111\u1ed5 bao nhi\u00eau c\u00f4ng s\u1ee9c thuy\u1ebft ph\u1ee5c th\u00ec t\u00f4i c\u0169ng kh\u00f4ng mua. Kh\u00f4ng ph\u1ea3i t\u00f4i kh\u00f4ng th\u00edch c\u00f3 may b\u00e1y ri\u00eang m\u00e0 v\u00ec t\u00f4i kh\u00f4ng c\u00f3 ti\u1ec1n. T\u00f4i ch\u1ec9 mua m\u00e1y bay khi t\u00f4i mu\u1ed1n s\u1edf h\u1eefu m\u00e1y bay\u00a0v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua.<\/p>\n

Gi\u1ea3 s\u1eed m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi c\u1ee7a m\u1ed9t n\u0103m n\u00e0o \u0111\u00f3, hy v\u1ecdng ng\u00e0y \u0111\u00f3 t\u1edbi s\u1edbm \ud83d\ude1b , t\u00f4i l\u1ecdt v\u00e0o danh s\u00e1ch t\u1ef7 ph\u00fa \u0111\u00f4 la gi\u1ed1ng nh\u01b0 \u00f4ng Tr\u1ea7n \u0110\u00ecnh Long m\u1edbi v\u00e0o h\u00f4m kia. L\u00fac n\u00e0y t\u00f4i \u0111\u00e3 \u0111\u1ea1t ti\u00eau ch\u00ed “C\u00f3 kh\u1ea3 n\u0103ng”. H\u00e3ng m\u00e1y bay c\u00f3 th\u1ec3 s\u0103n \u0111\u00f3n t\u00f4i \u0111\u1ec3 b\u01a1m v\u00e0o \u0111\u1ea7u t\u00f4i r\u1eb1ng n\u00ean s\u1edf h\u1eefu m\u00e1y bay v\u00ec m\u1ed9t danh s\u00e1ch c\u00e1c l\u00fd do abc n\u00e0o \u0111\u00f3. L\u00fac n\u00e0y t\u00f4i c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ki\u1ec7n “mu\u1ed1n” nh\u1edd t\u00e0i thuy\u1ebft ph\u1ee5c c\u1ee7a c\u00f4ng ty b\u00e1n m\u00e1y bay.<\/p>\n

Gi\u1ea3 s\u1eed nh\u01b0 t\u00f4i \u0111\u1ea1t \u0111i\u1ec1u ki\u1ec7n “mu\u1ed1n” tr\u01b0\u1edbc khi c\u00f3 “kh\u1ea3 n\u0103ng” th\u00ec \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra? Th\u00ec ch\u1eb3ng \u0111i\u1ec1u g\u00ec x\u1ea3y ra c\u1ea3, nh\u1eefng th\u1ee9 trong \u0111\u1eddi ta mu\u1ed1n th\u00ec nhi\u1ec1u l\u1eafm. N\u1ebfu cty sx m\u00e1y bay nh\u1eadn \u0111\u1ecbnh r\u1eb1ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng l\u01b0\u01a1ng hi\u1ec7n c\u00f3 th\u00ec ch\u1ec9 \u0111\u00f4i n\u0103m n\u1eefa t\u00f4i s\u1ebd c\u00f3 “kh\u1ea3 n\u0103ng” th\u00ec t\u00f4i s\u1ebd th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong> c\u1ee7a c\u00f4ng ty.<\/p>\n

Gi\u1ea3 s\u1eed t\u00f4i \u0111\u1ea1t c\u1ea3 hai ti\u00eau ch\u00ed “mu\u1ed1n” v\u00e0 “kh\u1ea3 n\u0103ng” th\u00ec t\u00f4i c\u00f3 mua m\u00e1y bay c\u1ee7a c\u00f4ng ty \u0111\u00f3 kh\u00f4ng? Kh\u00f4ng, t\u00f4i m\u1edbi ch\u1ec9 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong> th\u00f4i, v\u00ec c\u00f3 nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t m\u00e1y bay n\u00ean t\u00f4i c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn trong mua h\u00e0ng. Airbus ph\u1ea3i t\u1edbi nh\u00e0 t\u00f4i, r\u1ee7 t\u00f4i \u0111i u\u1ed1ng cafe, thuy\u1ebft ph\u1ee5c t\u00f4i r\u1eb1ng s\u1ea3n ph\u1ea9m abc n\u00e0o \u0111\u00f3 c\u1ee7a Airbus c\u1ef1c k\u1ef3 tuy\u1ec7t v\u1eddi nh\u01b0 ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u, n\u1ed9i th\u1ea5t ti\u1ec7n nghi, ch\u1ebf \u0111\u1ed9 b\u1ea3o h\u00e0nh 1 \u0111\u1ed5i 1 trong v\u00f2ng 12 th\u00e1ng,….<\/p>\n

Nh\u01b0 v\u1eady t\u00f4i ch\u1ec9 mua m\u00e1y bay ri\u00eang c\u1ee7a h\u00e3ng Airbus<\/a> khi:<\/p>\n