{"id":1339,"date":"2018-03-03T16:40:10","date_gmt":"2018-03-03T16:40:10","guid":{"rendered":"https:\/\/blog.ngocha.biz\/?p=1339"},"modified":"2018-03-03T16:40:10","modified_gmt":"2018-03-03T16:40:10","slug":"chien-luoc-dai-duong-xanh-p3-vuot-qua-bien-gioi-dai-duong-do","status":"publish","type":"post","link":"https:\/\/blog.ngocha.biz\/?p=1339","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (P3: V\u01b0\u1ee3t qua bi\u00ean gi\u1edbi \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf)"},"content":{"rendered":"
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\n 5\/5 – (5 votes) <\/div>\n<\/p><\/div>\n

\u0110\u1ea1i d\u01b0\u01a1ng xanh kh\u00f4ng t\u1ef1 nhi\u00ean sinh ra t\u1eeb h\u01b0 kh\u00f4ng m\u00e0 th\u01b0\u1eddng n\u00f3 xu\u1ea5t hi\u1ec7n t\u1eeb m\u1ed9t doanh nghi\u1ec7p \u0111ang v\u00f9ng v\u1eaby trong \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf. M\u1ed9t doanh nghi\u1ec7p \u0111ang trong \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf c\u00f3 c\u00e1c suy ngh\u0129 gi\u1ed1ng nh\u01b0 m\u1ed9t con c\u00e1 trong b\u1ec3 c\u00e1, n\u00f3 ch\u1ec9 ngh\u0129 t\u1edbi nh\u1eefng th\u1ee9 t\u1ed3n t\u1ea1i trong b\u1ec3 c\u1ea3. Doanh nghi\u1ec7p trong \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf th\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh l\u00e0 ai, s\u1ea3n ph\u1ea9m c\u1ea1nh tranh l\u00e0 g\u00ec m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn l\u00e0 doanh nghi\u1ec7p \u0111ang trong c\u00f9ng ng\u00e0nh, trong c\u00f9ng \u0111\u1ea1i d\u01b0\u01a1ng.<\/p>\n

V\u00ec ch\u1ec9 nh\u00ecn nh\u1eadn trong kh\u00f4ng gian h\u1eb9p n\u00ean \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a DN l\u00e0 l\u00e0m sao \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n v\u1edbi gi\u00e1 r\u1ebb h\u01a1n nh\u1eb1m gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh, \u0111\u1ec3 c\u00f3 mi\u1ebfng b\u00e1nh to h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f2n l\u1ea1i trong ng\u00e0nh.<\/p>\n

Trong entry tr\u01b0\u1edbc ch\u00fang ta \u0111\u00e3 bi\u1ebft t\u1edbi nguy\u00ean t\u1eafc \u0111\u1ec3 h\u00ecnh th\u00e0nh \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u00f3 l\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n nh\u01b0ng v\u1edbi gi\u00e1 r\u1ebb h\u01a1n, ph\u00e1 v\u1ee1 nguy\u00ean t\u1eafc s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u00ec gi\u00e1 ph\u1ea3i \u0111\u1eaft. Trong entry n\u00e0y ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u 5 \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh, nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng gi\u00fap DN c\u00f3 c\u00e1i nh\u00ecn m\u1edf r\u1ed9ng ra kh\u1ecfi bi\u00ean gi\u1edbi c\u1ee7a \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf nh\u1eb1m t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng xanh cho m\u00ecnh.<\/p>\n

1.T\u00ecm ki\u1ebfm trong c\u00e1c nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c trong ng\u00e0nh<\/strong><\/p>\n

Trong m\u1ed9t ng\u00e0nh \u0111\u00e3 th\u00e0nh h\u00ecnh t\u1ed3n t\u1ea1i c\u00e1c c\u00f4ng ty v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau. M\u1ed9t nh\u00f3m c\u00e1c c\u00f4ng ty l\u1ea5y ph\u01b0\u01a1ng ch\u00e2m gi\u00e1 r\u1ebb \u0111\u1ec3 c\u1ea1nh tranh, m\u1ed9t nh\u00f3m l\u1ea5y s\u1ef1 an to\u00e0n v\u00e0 ti\u1ec7n nghi, m\u1ed9t nh\u00f3m l\u1ea5y t\u1ed1c \u0111\u1ed9, …..M\u1ed7i nh\u00f3m c\u00f4ng ty theo c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng kh\u00e1c nhau h\u00ecnh th\u00e0nh n\u00ean c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau. M\u1ed7i ph\u00e2n kh\u00fac ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 n\u01a1i h\u1ecd \u01b0u ti\u00ean cho m\u1ed9t ti\u00eau ch\u00ed c\u1ea1nh tranh n\u00e0o \u0111\u00f3.<\/p>\n

\"\"C\u00e1c ph\u00e2n kh\u00fac n\u00e0y kh\u00f4ng n\u1eb1m ri\u00eang bi\u1ec7t m\u00e0 c\u00f3 s\u1ef1 ch\u1ed3ng l\u1ea5n l\u00ean nhau. V\u00ed d\u1ee5 m\u1ed9t ng\u01b0\u1eddi v\u1eeba th\u00edch s\u1ef1 an to\u00e0n v\u00e0 ti\u1ec7n nghi l\u1ea1i v\u1eeba th\u00edch t\u1ed1c \u0111\u1ed9. M\u1ed9t ng\u01b0\u1eddi th\u00edch s\u1ef1 hi\u1ec7n \u0111\u1ea1i tr\u1ebb trung nh\u01b0ng v\u1eabn th\u00edch gi\u00e1 r\u1ebb…<\/p>\n

Trong m\u1ed9t ph\u00e2n kh\u00fac kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i 1 c\u00f4ng ty duy nh\u1ea5t m\u00e0 m\u1ed9t nh\u00f3m c\u00e1c c\u00f4ng ty c\u00f9ng l\u1ea5y ti\u00eau ch\u00ed c\u1ee7a ph\u00e2n kh\u00fac \u0111\u00f3 \u0111\u1ec3 c\u1ed1 g\u1eafng c\u1ea1nh tranh nhau. C\u00f4ng ty A c\u00f3 n\u0103ng l\u1ef1c c\u1ea1nh tranh cao h\u01a1n c\u00f4ng ty B khi s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3 \u0111\u1ea1t ti\u00eau ch\u00ed c\u1ea1nh tranh t\u1ed1t h\u01a1n c\u00f4ng ty B v\u00e0 c\u00f3 gi\u00e1 th\u00e0nh b\u1eb1ng ho\u1eb7c th\u1ea5p h\u01a1n c\u00f4ng ty B.<\/p>\n

Kh\u00e1ch h\u00e0ng hi\u1ec3u r\u1eb1ng \u0111\u1eaft s\u1eaft ra mi\u1ebfng, m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 t\u1ed1t h\u01a1n c\u00f3 ngh\u0129a l\u00e0 gi\u00e1 ph\u1ea3i cao h\u01a1n. Nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng hi\u1ec3u l\u00e0 \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n m\u1ed9t \u0111i\u1ec3m n\u00e0o \u0111\u00f3 th\u00ec ph\u1ea3i b\u1ecf ra chi ph\u00ed cao h\u01a1n, t\u1ea5t y\u1ebfu d\u1eabn t\u1edbi gi\u00e1 cao h\u01a1n. \u0110i\u1ec1u n\u00e0y sinh ra t\u00e2m l\u00fd c\u1ee7a c\u00e1c DN l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111ang c\u1ea1nh tranh b\u1edfi m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0o \u0111\u00f3 n\u00ean kh\u00f4ng c\u1ea7n quan t\u00e2m t\u1edbi vi\u1ec7c c\u1ed1 g\u1eafng c\u1ea1nh tranh v\u1ec1 gi\u00e1 v\u1edbi m\u1ed9t c\u00f4ng ty \u0111ang trong ph\u00e2n kh\u00fac c\u1ea1nh tranh v\u1ec1 gi\u00e1. C\u00f3 ngh\u0129a l\u00e0 h\u1ecd kh\u00f4ng c\u1ed1 g\u1eafng theo \u0111u\u1ed5i c\u00f9ng l\u00fac s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t (v\u1ec1 m\u1ed9t ti\u00eau ch\u00ed n\u00e0o \u0111\u00f3) v\u00e0 gi\u00e1 r\u1ebb nh\u1ea5t ho\u1eb7c m\u1ed9t nh\u00f3m c\u00e1c ti\u00eau ch\u00ed t\u01b0\u1edfng nh\u01b0 kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i trong c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

M\u1ed9t doanh nghi\u1ec7p t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng m\u1ed9t nh\u00f3m c\u00e1c ti\u00eau ch\u00ed t\u01b0\u1edfng nh\u01b0 m\u00e2u thu\u1eabn nhau thay v\u00ec ch\u1ec9 1 v\u00ed d\u1ee5 nh\u01b0 v\u1eeba ti\u1ec7n nghi an to\u00e0n v\u1eeba t\u1ed1c \u0111\u1ed9; v\u1eeba ch\u1ea5t l\u01b0\u1ee3ng l\u1ea1i v\u1eeba r\u1ebb,… M\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a m\u1ed9t nh\u00f3m c\u00e1c ph\u00e2n kh\u00fac gi\u00fap t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi thay v\u00ec \u0111\u01a1n thu\u1ea7n l\u00e0 c\u1ed9ng d\u1ed3n c\u1ee7a hai hay nhi\u1ec1u ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p.<\/p>\n

Nh\u1eefng c\u00e2u h\u1ecfi m\u00e2u thu\u1eabn s\u1ebd k\u00edch th\u00edch ta t\u00ecm ra c\u00e1c gi\u1ea3i ph\u00e1p hay ho.<\/p>\n

V\u00ed d\u1ee5:<\/strong><\/p>\n

\u0110\u1eb7t v\u1ea5n \u0111\u1ec1: M\u1ed9t c\u00f4 n\u1ed9i tr\u1ee3 th\u00f4ng th\u01b0\u1eddng s\u1ebd m\u1ea5t 30 ph\u00fat \u0111i ch\u1ee3 v\u00e0 1 gi\u1edd \u0111\u1ec3 n\u1ea5u n\u01b0\u1edbng nh\u1eb1m c\u00f3 m\u1ed9t b\u1eefa t\u1ed1i cho gia \u0111\u00ecnh trong khi h\u1ecd r\u1ea5t m\u1ec7t m\u1ecfi sau m\u1ed9t ng\u00e0y b\u1ecb s\u1ebfp h\u00e0nh \u1edf c\u01a1 quan. M\u1ed7i c\u00f4 c\u0169ng c\u00f3 ng\u00e2n s\u00e1ch trung b\u00ecnh cho m\u1ed7i b\u1eefa \u0103n; v\u00ec kh\u00f4ng t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c h\u1ebft chi ph\u00ed n\u00ean \u0111\u00f4i khi chi ph\u00ed cho m\u1ed7i b\u1eefa \u0103n v\u01b0\u1ee3t qu\u00e1 ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn c\u1ee7a h\u1ecd. \u0110\u1ec3 gi\u1ea3m th\u1eddi gian n\u1ea5u \u0103n, gi\u1ea3m r\u1ee7i ro chi ti\u00eau v\u01b0\u1ee3t qu\u00e1 ng\u00e2n s\u00e1ch, c\u00e1c c\u00f4 n\u1ed9i tr\u1ee3 th\u01b0\u1eddng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed9t s\u1ed1 m\u00f3n \u0103n nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

S\u1ea3n ph\u1ea9m : M\u1ed9t DN A t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 cung c\u1ea5p c\u00e1c m\u00f3n \u0103n n\u00f3ng s\u1ed1t, \u0111a d\u1ea1ng, v\u00e0 v\u1edbi chi ph\u00ed th\u1eadm ch\u00ed c\u00f2n th\u1ea5p h\u01a1n gi\u00e1 nguy\u00ean li\u1ec7u n\u1ebfu b\u00e0 n\u1ed9i tr\u1ee3 t\u1ef1 m\u00ecnh b\u1ecf c\u00f4ng s\u1ee9c. C\u00f4 n\u1ed9i tr\u1ee3 v\u00e0o l\u00fac 1 gi\u1edd chi\u1ec1u sau khi t\u00f4 \u0111i\u1ec3m l\u1ea1i dung nhan khi ng\u1ee7 tr\u01b0a d\u1eady c\u00f3 th\u1ec3 d\u00e0nh 5 ph\u00fat \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u00f3n \u0103n tr\u00ean m\u1ed9t app, h\u1eb9n gi\u1edd giao h\u00e0ng. V\u00e0o \u0111\u00fang gi\u1edd \u0111\u00f3 c\u00f3 ng\u01b0\u1eddi mang c\u00e1c m\u00f3n \u0103n \u0111\u1ebfn v\u1eabn c\u00f2n n\u00f3ng h\u1ed5i v\u1edbi gi\u00e1 c\u1ea3 c\u00f4 \u0111\u00e3 bi\u1ebft tr\u01b0\u1edbc khi ch\u1ecdn. C\u00f4 n\u1ed9i tr\u1ee3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch m\u00f3n \u0103n \u0111a d\u1ea1ng, n\u00f3ng h\u1ed5i, ti\u1ebft ki\u1ec7m 1 gi\u1edd 30 ph\u00fat, chi ph\u00ed c\u00f3 th\u1ec3 t\u00ednh to\u00e1n tr\u01b0\u1edbc v\u00e0 \u0111\u1eb7c bi\u1ec7t c\u00f4 bi\u1ebft r\u1eb1ng n\u1ebfu ch\u00ednh m\u00ecnh t\u1ef1 l\u00e0m m\u00f3n \u0103n \u0111\u00f3 th\u00ec gi\u00e1 c\u00f2n \u0111\u1eaft h\u01a1n l\u00e0 mua.<\/p>\n

Ch\u00fang ta th\u1ea5y \u1edf v\u00ed d\u1ee5 tr\u00ean c\u00e1c m\u00e2u thu\u1eabn: L\u00e0m sao c\u00f3 th\u1ec3 cung c\u1ea5p m\u00f3n \u0103n n\u00f3ng h\u1ed5i trong khi th\u1eddi gian ship \u0111\u00e3 t\u1ed1i thi\u1ec3u m\u1ea5t 30 ph\u00fat? L\u00e0m sao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u00f3n \u0103n v\u1edbi gi\u00e1 th\u00e0nh th\u1ea5p h\u01a1n gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng t\u1ef1 m\u00ecnh l\u00e0m? Gi\u1ea3 s\u1eed c\u00f3 m\u1ed9t danh s\u00e1ch c\u00e1c m\u00f3n \u0103n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng \u1ee9ng c\u1ea7n l\u00e0m th\u00ec l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n ho\u00e0n th\u00e0nh m\u1ed9t c\u00e1ch nhanh nh\u1ea5t, ti\u1ebft ki\u1ec7m nh\u1ea5t? V\u1edbi quy m\u00f4 h\u00e0ng ngh\u00ecn \u0111\u01a1n h\u00e0ng th\u00ec l\u00e0m sao \u0111\u1ec3 v\u1eabn l\u00e0m t\u1ed1t nh\u01b0 ch\u1ec9 c\u00f3 v\u00e0i \u0111\u01a1n h\u00e0ng?<\/p>\n

D\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y n\u1ebfu c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady th\u00ec s\u1ebd t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i d\u01b0\u01a1ng xanh m\u1edbi v\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c c\u00f4 n\u1ed9i tr\u1ee3 \u0111ang mong mu\u1ed1n nh\u01b0 v\u1eady.<\/p>\n

L\u00e0m sao \u0111\u1ec3 c\u00f3 m\u1ed9t c\u00e1i \u0111i\u1ec7n tho\u1ea1i tuy\u1ec7t v\u1edbi nh\u01b0 Iphone X nh\u01b0ng gi\u00e1 l\u1ea1i b\u1eb1ng Samsung J7 ? L\u00e0m sao kh\u00e1ch h\u00e0ng \u0111i m\u00e1y bay ch\u1ec9 c\u1ea7n \u0111\u1ebfn s\u00e2n bay tr\u01b0\u1edbc gi\u1edd bay 10 ph\u00fat thay v\u00ec 1 gi\u1edd \u0111\u1ed1i v\u1edbi chuy\u1ebfn bay n\u1ed9i \u0111\u1ecba nh\u01b0 hi\u1ec7n nay ? L\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111i t\u1eeb A t\u1edbi B v\u1edbi gi\u00e1 v\u00e9 xe bu\u00fdt trong khi c\u00f3 ch\u1ed7 ng\u1ed3i tho\u1ea3i m\u00e1i, kh\u00f4ng ph\u1ea3i \u0111i b\u1ed9 t\u1edbi b\u1ebfn \u0111\u1ed7 v\u00e0 th\u1eddi gian \u0111\u1ee3i ch\u1edd g\u1ea7n nh\u01b0 b\u1eb1ng kh\u00f4ng? L\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00e1m b\u1ea3o hi\u1ec3m kh\u00f4ng c\u1ea7n ph\u1ea3i xu\u1ea5t tr\u00ecnh b\u1ea5t c\u1ee9 gi\u1ea5y t\u1edd g\u00ec?<\/p>\n

2.T\u00ecm ki\u1ebfm trong ng\u00e0nh c\u00f3 s\u1ea3n ph\u1ea9m thay th\u1ebf<\/strong><\/p>\n

Ch\u00fang ta c\u00f3 hai lo\u1ea1i s\u1ea3n ph\u1ea9m thay th\u1ebf l\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf c\u00f9ng ng\u00e0nh v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf kh\u00e1c ng\u00e0nh.\u00a0S\u1ea3n ph\u1ea9m thay th\u1ebf c\u00f9ng ng\u00e0nh c\u00f3 c\u00f9ng ch\u1ee9c n\u0103ng c\u00f9ng nh\u1eb1m gi\u1ea3i quy\u1ebft m\u1ed9t m\u1ee5c \u0111\u00edch n\u00e0o \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ea3n ph\u1ea9m thay th\u1ebf kh\u00e1c ng\u00e0nh c\u00f3 ch\u1ee9c n\u0103ng kh\u00e1c nh\u01b0ng c\u0169ng nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t m\u1ee5c \u0111\u00edch.<\/p>\n

V\u1eadn t\u1ea3i c\u00f4ng c\u1ed9ng v\u00e0 ng\u00e0nh s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 l\u00e0 hai ng\u00e0nh kh\u00e1c nhau nh\u01b0ng c\u00f9ng nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111i l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu nh\u01b0 \u00f4 t\u00f4 c\u00f3 gi\u00e1 r\u1ebb th\u00ec ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 mua \u00f4 t\u00f4 t\u1eeb \u0111\u00f3 kh\u00f4ng \u0111i d\u1ecbch v\u1ee5 v\u1eadn t\u1ea3i c\u00f4ng c\u1ed9ng. Ho\u1eb7c n\u1ebfu v\u1eadn t\u1ea3i c\u00f4ng c\u1ed9ng th\u1ef1c s\u1ef1 ti\u1ec7n l\u1ee3i th\u00ec ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 kh\u00f4ng th\u00edch mua \u00f4 t\u00f4 m\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u1ed9ng.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a s\u1edf h\u1eefu \u00f4 t\u00f4 l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng ho\u00e0n to\u00e0n trong vi\u1ec7c \u0111i l\u1ea1i nh\u01b0ng nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 \u0111\u1eaft \u0111\u1ecf. Ng\u01b0\u1ee3c l\u1ea1i chi ph\u00ed v\u1eadn chuy\u1ec3n c\u00f4ng c\u1ed9ng r\u1ebb nh\u01b0ng c\u00f3 s\u1ef1 b\u1ea5t ti\u1ec7n l\u00e0 ph\u1ea3i ch\u1edd \u0111\u1ee3i, ph\u1ea3i theo l\u1ecbch tr\u00ecnh c\u1ed1 \u0111\u1ecbnh,…M\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 nh\u1eefng \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c nhau v\u1eady t\u00ecm ra m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf gi\u1eefa c\u00f3 \u0111\u01b0\u1ee3c \u01b0u \u0111i\u1ec3m c\u1ee7a c\u1ea3 hai lo\u1ea1i h\u00ecnh n\u00e0y th\u00ec ch\u00ednh l\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng xanh.<\/p>\n

Vi\u1ec7c n\u00e0y kh\u00e1c v\u1edbi vi\u1ec7c t\u00ecm \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp \u0111\u1ec3 l\u00e0m t\u1ed1t h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 gi\u1ea3 s\u1eed TH truemilk nghi\u00ean c\u1ee9u c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa chua c\u1ee7a Vinamilk \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m s\u1eefa chua t\u1ed1t h\u01a1n ch\u1eb3ng h\u1ea1n. Khi l\u00e0m \u0111i\u1ec1u n\u00e0y th\u00ec v\u1eabn l\u00e0 loanh quanh trong \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf, l\u00e0 vi\u1ec7c m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 c\u1ea1nh tranh t\u1eeb tr\u01b0\u1edbc t\u1edbi nay v\u1eabn l\u00e0m r\u1ed3i.<\/p>\n

T\u00f3m l\u1ea1i, thay v\u00ec t\u00ecm ra m\u1ed9t s\u1ef1 m\u1edbi m\u1ebb trong ng\u00e0nh c\u1ee7a m\u00ecnh th\u00ec m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn ra nh\u00ecn nh\u1eefng \u01b0u \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh c\u00f3 s\u1ea3n ph\u1ea9m thay th\u1ebf v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi gi\u1eefa s\u1ea3n ph\u1ea9m ch\u00fang ta \u0111ang kinh doanh v\u00e0 s\u1ea3n ph\u1ea9m kia li\u1ec7u c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p l\u1ea1i v\u1edbi nhau \u0111\u1ec3 nh\u1eb3m Gi\u1ea3m gi\u00e1 th\u00e0nh v\u00e0 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 h\u01a1n v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n

3. \u0110\u1ecbnh h\u00ecnh l\u1ea1i kh\u00e1ch h\u00e0ng m\u00ecnh c\u1ea7n ph\u1ee5c v\u1ee5<\/strong><\/p>\n

\u1ede H\u00e0 n\u1ed9i m\u1ea5y n\u0103m g\u1ea7n \u0111\u00e2y c\u00f3 m\u1edf ra r\u1ea5t nhi\u1ec1u c\u00e1c trung t\u00e2m vui ch\u01a1i tr\u1ebb em v\u00ed d\u1ee5 nh\u01b0 Tini World. Ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e0 c\u00e1c \u00f4ng b\u1ed1 b\u00e0 m\u1eb9 v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi chi ti\u1ec1n v\u00e0 v\u1eadn chuy\u1ec3n b\u1ecdn tr\u1ebb con t\u1edbi. H\u1ecd c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn b\u1ea5t c\u1ee9 trung t\u00e2m n\u00e0o m\u00e0 h\u1ecd mu\u1ed1n m\u00e0 \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi quy\u1ebft \u0111\u1ecbnh c\u1ee7a tr\u1ebb con. Ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e0 b\u1ecdn tr\u1ebb con, nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a trung t\u00e2m.<\/p>\n

N\u1ebfu m\u1ed9t \u0111\u1ee9a tr\u1ebb c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng b\u1edfi d\u1ecbch v\u1ee5 \u1edf trung t\u00e2m A h\u01a1n trung t\u00e2m B\u00a0 m\u00e0 n\u00f3 kh\u00f4ng n\u00f3i v\u1edbi b\u1ed1 m\u1eb9 ch\u00fang th\u00ec vi\u1ec7c A l\u00e0m t\u1ed1t h\u01a1n B kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 A s\u1ebd c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n B. Vi\u1ec7c l\u00e0m t\u1ed1t h\u01a1n l\u1ea1i t\u1ed1n chi ph\u00ed nhi\u1ec1u h\u01a1n d\u1eabn t\u1edbi gi\u00e1 th\u00e0nh cao h\u01a1n trong khi c\u00f3 th\u1ec3 c\u00e1c v\u1ecb ph\u1ee5 huynh l\u1ea1i quan t\u00e2m l\u1ef1a ch\u1ecdn trung t\u00e2m c\u00f3 gi\u00e1 th\u1ea5p nh\u1ea5t.<\/p>\n

Nh\u01b0 v\u1eady Tini World coi ai l\u00e0 kh\u00e1ch h\u00e0ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y? Tr\u1ebb em hay b\u1ed1 m\u1eb9 c\u1ee7a ch\u00fang? Th\u01b0\u1eddng c\u00e1c trung t\u00e2m s\u1ebd coi tr\u1ebb em l\u00e0 kh\u00e1ch h\u00e0ng v\u00ec v\u1eady h\u1ecd s\u1ebd l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 th\u1ecfa m\u00e3n ch\u00fang. C\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 gi\u00fap c\u00e1c v\u1ecb ph\u1ee5 huynh v\u1eadt v\u1edd \u0111\u1ee3i con \u1edf Tini Word th\u1ecfa m\u00e3n b\u1eb1ng c\u00e1ch th\u00eam m\u1ed9t d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 cho h\u1ecd, mi\u1ec5n ph\u00ed c\u00e0ng t\u1ed1t?<\/p>\n

R\u1ea5t nhi\u1ec1u c\u00e1c s\u1ea3n ph\u1ea9m ch\u00fang ta ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh mua b\u1edfi ng\u01b0\u1eddi kh\u00e1c:<\/p>\n

    \n
  • Si\u00eau th\u1ecb quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m g\u00ec ch\u00fang ta mua, v\u00ec n\u1ebfu b\u1ea1n \u0111\u00e3 quen mua h\u00e0ng c\u1ee7a si\u00eau th\u1ecb th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 mua nh\u1eefng th\u1ee9 ngo\u00e0i nh\u1eefng th\u1ee9 m\u00e0 si\u00eau th\u1ecb \u0111ang b\u00e1n. T\u01b0\u01a1ng \u1edbt Chinsu n\u1ebfu b\u1ecb lo\u1ea1i ra kh\u1ecfi c\u00e1c k\u1ec7 h\u00e0ng th\u00ec cho d\u00f9 c\u00f3 ngon t\u1edbi m\u1ea5y b\u1ea1n c\u0169ng kh\u00f4ng mua \u0111\u01b0\u1ee3c. N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u mua t\u01b0\u01a1ng \u1edbt m\u00e0 tr\u00ean k\u1ec7 ch\u1ec9 c\u00f3 1 t\u1edbi 2 th\u01b0\u01a1ng hi\u1ec7u th\u00ec b\u1ea1n s\u1ebd ph\u1ea3i ch\u1ecdn 1 trong 2 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/li>\n
  • B\u00e1c s\u1ef9 quy\u1ebft \u0111\u1ecbnh b\u1ea1n d\u00f9ng thu\u1ed1c g\u00ec.<\/li>\n
  • Nh\u00e0 thi\u1ebft k\u1ebf quy\u1ebft \u0111\u1ecbnh b\u1ea1n d\u00f9ng v\u1eadt li\u1ec7u g\u00ec cho c\u0103n nh\u00e0 c\u1ee7a m\u00ecnh.<\/li>\n
  • Nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng tuy\u1ec7t v\u1eddi s\u1ebd quy\u1ebft \u0111\u1ecbnh b\u1ea1n mua s\u1ea3n ph\u1ea9m n\u00e0o.<\/li>\n
  • Ch\u00ednh ph\u1ee7 s\u1ebd quy\u1ebft \u0111\u1ecbnh b\u1ea1n d\u00f9ng c\u00e1i g\u00ec th\u00f4ng qua \u0111i\u1ec1u ti\u1ebft gi\u00e1 c\u1ea3.<\/li>\n<\/ul>\n

    M\u1ed9t trang tr\u1ea1i cung c\u1ea5p rau n\u00ean coi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh hay si\u00eau th\u1ecb l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?<\/p>\n

    M\u1ed9t c\u00f4ng ty d\u01b0\u1ee3c n\u00ean coi b\u1ec7nh nh\u00e2n l\u00e0 kh\u00e1ch h\u00e0ng hay b\u00e1c s\u1ef9 l\u00e0 kh\u00e1ch h\u00e0ng? M\u1ed9t nh\u00e0 cung c\u1ea5p nguy\u00ean li\u1ec7u cho m\u1ed9t c\u00f4ng ty n\u00ean coi ph\u00f2ng mua h\u00e0ng l\u00e0 kh\u00e1ch h\u00e0ng hay ch\u1ee7 DN l\u00e0 kh\u00e1ch h\u00e0ng?<\/p>\n

    \"\"C\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 nh\u1eefng nhu c\u1ea7u chung m\u00e0 c\u0169ng c\u00f3 nh\u1eefng nhu c\u1ea7u ri\u00eang. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y doanh nghi\u1ec7p trong ng\u00e0nh \u0111ang coi A l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh v\u1eady h\u00e3y suy ngh\u0129 r\u1ed9ng ra t\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 li\u00ean quan kh\u00e1c. Gi\u1ea3 s\u1eed thay \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 kh\u00e1c th\u00ec s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd l\u00e0 g\u00ec? Ho\u1eb7c n\u1ebfu nh\u01b0 c\u00f9ng l\u00fac ph\u1ee5c v\u1ee5 m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111\u01b0\u1ee3c kh\u00f4ng v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

    4. T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i trong c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 xung quanh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh<\/strong><\/p>\n

    Gi\u1eefa hai c\u1eeda h\u00e0ng A v\u00e0 B gi\u1ed1ng nhau kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0o c\u1eeda h\u00e0ng A \u0111\u01a1n gi\u1ea3n l\u00e0 \u1edf \u0111\u00f3 c\u00f3 d\u1ecbch v\u1ee5 tr\u00f4ng xe mi\u1ec5n ph\u00ed, h\u1ecd an t\u00e2m khi v\u00e0o \u0111\u00f3. C\u1eeda h\u00e0ng B th\u00ec c\u00f3 c\u00e2u “kh\u00e1ch h\u00e0ng t\u1ef1 b\u1ea3o qu\u1ea3n ph\u01b0\u01a1ng ti\u1ec7n” ho\u1eb7c l\u00e0 thu ph\u00ed g\u1eedi xe.<\/p>\n

    Suy ngh\u0129 xem tr\u01b0\u1edbc khi d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a DN th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3i l\u00e0m g\u00ec? Trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ebd c\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec? \u0110\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00ec kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i c\u00f3 \u0111i\u1ec1u ki\u1ec7n g\u00ec? S\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u1eaft bu\u1ed9c ph\u1ea3i s\u1eed d\u1ee5ng k\u00e8m s\u1ea3n ph\u1ea9m n\u00e0o kh\u00e1c kh\u00f4ng?…DN s\u1ebd ph\u1ea3i ngh\u0129 r\u1ed9ng ra kh\u1ecfi bi\u00ean gi\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m m\u00ecnh \u0111ang kinh doanh.<\/p>\n

    Th\u01b0\u1eddng kh\u00e1ch h\u00e0ng khi mua \u0111\u1ed3 n\u1ed9i th\u1ea5t s\u1ebd kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh l\u1eafp \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u00e0 ph\u1ea3i c\u00f3 th\u1ee3 chuy\u00ean nghi\u1ec7p t\u1edbi l\u1eafp \u0111i\u1ec1u n\u00e0y khi\u1ebfn cho gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m cao h\u01a1n v\u00e0 kh\u00e1ch h\u00e0ng m\u1ea5t th\u1eddi gian \u0111\u1ee3i ng\u01b0\u1eddi t\u1edbi l\u1eafp. H\u1ecd th\u00edch m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sao cho m\u00ecnh c\u00f3 th\u1ec3 t\u1ef1 l\u1eafp \u0111\u1eb7t \u0111\u01b0\u1ee3c. B\u1ea1n ch\u1eafc h\u00ecnh dung ra \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u00ec r\u1ed3i.<\/p>\n

    Tr\u01b0\u1edbc nh\u1eefng n\u0103m 70, xe M\u1ef9 th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi v\u1edbi c\u00e1c t\u00ean tu\u1ed5i nh\u01b0 General Motor, Ford. Th\u1eddi \u0111i\u1ec3m \u0111\u00f3 gi\u00e1 d\u1ea7u r\u1ea5t r\u1ebb n\u00ean ti\u1ebft ki\u1ec7m d\u1ea7u kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u00e1c h\u00e3ng quan t\u00e2m. C\u00e1c xe \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u1ea5t n\u1eb7ng v\u00e0 to \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh an to\u00e0n, s\u1ef1 tho\u1ea3i m\u00e1i v\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh khi ch\u1ea1y nh\u01b0ng ng\u1ed1n d\u1ea7u th\u00ec kh\u1ee7ng khi\u1ebfp.<\/p>\n

    N\u0103m 1973 c\u00e1c n\u01b0\u1edbc thu\u1ed9c T\u1ed5 ch\u1ee9c Xu\u1ea5t kh\u1ea9u D\u1ea7u m\u1ecf (OPEC) quy\u1ebft \u0111\u1ecbnh ng\u1eebng cung c\u1ea5p nhi\u00ean li\u1ec7u sang M\u1ef9, Nh\u1eadt v\u00e0 T\u00e2y \u00c2u, nh\u1eb1m tr\u1eebng ph\u1ea1t cho s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a nh\u00f3m n\u00e0y \u0111\u1ed1i v\u1edbi Israel trong cu\u1ed9c xung \u0111\u1ed9t gi\u1eefa Israel v\u00e0 li\u00ean qu\u00e2n Ai C\u1eadp – Syria. L\u01b0\u1ee3ng d\u1ea7u b\u1ecb c\u1eaft gi\u1ea3m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 7% s\u1ea3n l\u01b0\u1ee3ng c\u1ee7a c\u1ea3 th\u1ebf gi\u1edbi th\u1eddi k\u1ef3 \u0111\u00f3. S\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e3 khi\u1ebfn gi\u00e1 d\u1ea7u th\u1ebf gi\u1edbi t\u0103ng cao \u0111\u1ed9t ng\u1ed9t v\u00e0 g\u00e2y ra cu\u1ed9c kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf 1973-1975 tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u. Ng\u00e0y 16\/10\/1973, gi\u00e1 d\u1ea7u m\u1ecf t\u1eeb 3,01 USD nh\u1ea3y l\u00ean 5,11USD m\u1ed9t th\u00f9ng, v\u00e0 t\u0103ng \u0111\u1ebfn g\u1ea7n 12 USD v\u00e0o gi\u1eefa 1974.<\/p>\n

    T\u1eeb kh\u00f4ng coi tr\u1ecdng t\u1edbi m\u1ee9c ti\u00eau hao nguy\u00ean li\u1ec7u, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u quan t\u00e2m v\u00ec gi\u00e1 d\u1ea7u \u0111\u00e3 t\u0103ng g\u1ea5p 4 l\u1ea7n tr\u01b0\u1edbc \u0111\u00f3 r\u1ed3i. \u0110\u00fang l\u00fac n\u00e0y Nh\u1eadt B\u1ea3n ra m\u1eabu xe nh\u1ecf v\u00e0 ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u. N\u00f3 l\u1eadp t\u1ee9c t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi gi\u00fap cho xe Nh\u1eadt th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi trong nhi\u1ec1u th\u1eadp k\u1ef7 li\u1ec1n. Tr\u1ecdng t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i t\u1eeb an to\u00e0n r\u1ed9ng r\u00e3i chuy\u1ec3n sang chi ph\u00ed s\u1eed d\u1ee5ng trong khi c\u00e1c c\u00f4ng ty M\u1ef9 v\u1eabn suy ngh\u0129 r\u1eb1ng tr\u1ecdng t\u00e2m \u0111\u00f3 kh\u00f4ng \u0111\u1ed5i.<\/p>\n

    C\u00e1c s\u1ea3n ph\u1ea9m d\u00f9ng k\u00e8m theo, c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 s\u1eed d\u1ee5ng,…thay \u0111\u1ed5i theo th\u1eddi gian l\u00e0m thay \u0111\u1ed5i c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi DN ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u1ec3 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p. T\u1ed1t nh\u1ea5t DN n\u00ean ch\u1ee7 \u0111\u1ed9ng t\u1ea1o ra m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng xanh b\u1eb1ng c\u00e1ch \u0111i tr\u01b0\u1edbc c\u1ea3 khi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng xu\u1ea5t hi\u1ec7n.<\/p>\n

    5. T\u1eadp trung v\u00e0o ch\u1ee9c n\u0103ng hay c\u1ea3m x\u00fac<\/strong><\/p>\n

    Qu\u1ea7n \u00e1o sinh ra ban \u0111\u1ea7u l\u00e0 nh\u1eb1m ch\u1ee9c n\u0103ng che \u0111\u1eady c\u01a1 th\u1ec3. M\u1ea5y b\u00e1c ng\u01b0\u1eddi v\u01b0\u1ee3n \u0111\u01a1n gi\u1ea3n l\u1ea5y l\u00e1 chu\u1ed1i th\u00eam c\u00e1i d\u00e2y leo l\u00e0 xong c\u00e1i qu\u1ea7n. Sau \u0111\u00f3 qu\u1ea7n \u00e1o th\u00eam ch\u1ee9c n\u0103ng l\u00e0m \u0111\u1eb9p; ng\u01b0\u1eddi ta c\u1ea7n c\u00e1c b\u1ed9 qu\u1ea7n \u00e1o cho c\u00f4ng s\u1edf, cho d\u1ea1 h\u1ed9i, cho nh\u1eefng gi\u1ea5c ng\u1ee7 ngon..<\/p>\n

    \"\"C\u00e1c b\u00e0 c\u00e1c m\u1eb9 s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn s\u1ef1 kh\u00f4ng tho\u1ea3i m\u00e1i khi m\u1eb7c m\u1ed9t b\u1ed9 qu\u1ea7n \u00e1o n\u00e0o \u0111\u00f3 ch\u1ec9 v\u00ec n\u00f3 \u0111\u1eb9p. N\u0103m 1964, ti\u1ec1n th\u00e2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Uniqlo ra \u0111\u1eddi t\u1ea1o ra m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng xanh c\u1ee7a ri\u00eang m\u00ecnh. \u0110\u1ecbnh h\u01b0\u1edbng c\u1ee7a Uniqlo l\u00e0 h\u01b0\u1edbng t\u1edbi s\u1ef1 ti\u1ec7n d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 c\u1ea3m gi\u00e1c tho\u00e1ng m\u00e1t, v\u1eeba v\u1eb7n, kh\u00e1ng khu\u1ea9n,…t\u00fam l\u1ea1i l\u00e0 nhu c\u1ea7u th\u1ef1c ti\u1ec5n v\u00e0 ch\u1eafc h\u1eb3n nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u th\u1ef1c ti\u1ec5n n\u00e0y chi\u1ebfm ph\u1ea7n \u0111\u00f4ng trong ch\u00fang ta. C\u00e1c m\u1eabu qu\u1ea7n \u00e1o c\u1ee7a Uniqlo thay \u0111\u1ed5i r\u1ea5t \u00edt qua c\u00e1c n\u0103m kh\u00e1c h\u1eb3n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 HM, Zara hay Mango.<\/p>\n

    Ng\u01b0\u1eddi ta t\u1edbi qu\u00e1n cafe Highlands v\u00ec cafe \u1edf \u0111\u00f3 ngon h\u01a1n ch\u1ed7 kh\u00e1c? Kh\u00f4ng, ng\u01b0\u1eddi ta \u0111\u1ebfn v\u00ec c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i b\u1edfi ch\u1ed7 ng\u1ed3i \u1edf \u0111\u00f3. Kh\u00f4ng gian m\u1edf, g\u00f3c nh\u00ecn \u0111\u1eb9p, ….m\u1edbi l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh kh\u00e1ch h\u00e0ng t\u1edbi v\u1edbi Highlands. Kh\u00e1ch h\u00e0ng chuy\u1ec3n nhu c\u1ea7u t\u1eeb \u0111\u1ebfn qu\u00e1n \u0111\u1ec3 th\u01b0\u1edfng th\u1ee9c cafe ngon th\u00ec \u0111\u1ebfn v\u00ec c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m khi u\u1ed1ng.<\/p>\n

    \u0110\u01b0a c\u1ea3m x\u00fac v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty ngh\u0129 t\u1edbi t\u1eeb r\u1ea5t l\u00e2u r\u1ed3i. Ch\u00fang ta kh\u00f4ng kh\u00f3 \u0111\u1ec3 nh\u00ecn th\u1ea5y c\u00e1c v\u00ed d\u1ee5 xung quanh ta. V\u1ea5n \u0111\u1ec1 l\u00e0 ch\u1ecdn c\u1ea3m x\u00fac g\u00ec v\u00e0 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

    C\u00e1ch \u0111\u00e2y kho\u1ea3ng 5 n\u0103m t\u00f4i c\u00f3 \u0111\u1ecdc cu\u1ed1n “R\u00f3t c\u1ea3 t\u00e2m h\u1ed3n v\u00e0o \u0111\u00e1y c\u1ed1c” k\u1ec3 v\u1ec1 l\u1ecbch s\u1eed v\u00e0 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Starbuck do ch\u00ednh \u00f4ng Howard Schultz vi\u1ebft. B\u00ed quy\u1ebft c\u1ee7a Starbuck l\u00e0 bi\u1ebfn qu\u00e1n cafe th\u00e0nh n\u01a1i th\u1ee9 3 sau nh\u00e0 v\u00e0 c\u00f4ng ty. T\u1ea1i n\u01a1i th\u1ee9 3 n\u00e0y kh\u00e1ch t\u1edbi u\u1ed1ng s\u1ebd c\u1ea3m gi\u00e1c s\u1ef1 th\u00e2n quen nh\u01b0 v\u1ec1 nh\u00e0 hay \u1edf c\u00f4ng ty; thay v\u00ec gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 kho\u1ea3ng c\u00e1ch th\u00ec l\u00fac n\u00e0y s\u1ebd nh\u01b0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n. Nh\u00e2n vi\u00ean pha ch\u1ebf nh\u1edb b\u1ea1n l\u00e0 ai v\u00e0 h\u1ecd c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ea1n l\u00fac b\u1ea1n \u0111\u1ee3i h\u1ecd pha ch\u1ebf.<\/p>\n

    R\u1ed3i cu\u1ed1i n\u0103m 2017 l\u1ea7n \u0111\u1ea7u ti\u00ean t\u00f4i v\u00e0o qu\u00e1n cafe starbuck \u1edf \u0111\u1ed1i di\u1ec7n Vincom B\u00e0 Tri\u1ec7u. Th\u1ef1c s\u1ef1 t\u00f4i kh\u00f4ng ch\u1ee7 \u0111\u1ecbnh v\u00ec trong suy ngh\u0129 c\u1ee7a t\u00f4i qu\u00e1n Starbuck v\u1edbi qu\u00e1n Higlands ch\u1eb3ng c\u00f3 g\u00ec kh\u00e1c nhau trong khi gi\u00e1 t\u1ea1i Starbuck r\u1ea5t ch\u00e1t. R\u1ed3i t\u00f4i nh\u1eadn ra ngay s\u1ef1 kh\u00e1c bi\u1ec7t, ng\u01b0\u1eddi thu ng\u00e2n ghi t\u00ean t\u00f4i tr\u00ean h\u00f3a \u0111\u01a1n v\u00e0 t\u00f4i r\u1ea5t b\u1ea5t ng\u1edd m\u1ed9t l\u00fac sau \u0111\u00f3 khi \u0111ang xem m\u1ed9t nh\u00e2n vi\u00ean pha ch\u1ebf, anh ta nh\u00ecn t\u00f4i v\u00e0 g\u1ecdi \u0111\u00fang t\u00ean t\u00f4i, h\u1ecfi t\u00f4i c\u00f3 c\u1ea7n th\u00eam s\u1eefa cho ly c\u1ee7a m\u00ecnh hay kh\u00f4ng trong khi l\u00fac \u0111\u00f3 c\u0169ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang \u0111\u1ee3i v\u00e0 th\u1eadm ch\u00ed t\u00f4i c\u00f2n kh\u00f4ng bi\u1ebft anh ta \u0111ang pha ch\u1ebf c\u1ed1c c\u1ee7a m\u00ecnh.<\/p>\n

    T\u00f4i th\u1ea5y r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t; khi v\u00e0o Higlands, ng\u01b0\u1eddi ta kh\u00f4ng quan t\u00e2m t\u00f4i t\u00ean g\u00ec, h\u1ecd c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 t\u00f4i t\u1ed1t nh\u1ea5t theo c\u00e1ch l\u00e0 anh tr\u1ea3 ti\u1ec1n n\u00ean t\u00f4i ph\u1ee5c v\u1ee5. Khi v\u00e0o Starbuck gi\u1eefa t\u00f4i v\u00e0 ng\u01b0\u1eddi nh\u00e2n vi\u00ean c\u00f3 m\u1ed9t m\u1ed1i li\u00ean k\u1ebft th\u00e2n thu\u1ed9c; gi\u1ea3 s\u1eed n\u1ebfu t\u00f4i \u0111\u1ebfn l\u1ea7n th\u1ee9 2 c\u00f3 khi anh ta c\u00f2n kh\u00f4ng \u0111\u1ee3i t\u00f4i ph\u1ea3i g\u1ecdi ra m\u00f3n u\u1ed1ng \u01b0a th\u00edch c\u1ee7a m\u00ecnh.<\/p>\n

    Tuy nhi\u00ean ch\u00fang ta ph\u1ea3i nh\u00ecn nh\u1eadn l\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u k\u1ec3 t\u1eeb khi Starbuck th\u00e0nh l\u1eadp n\u0103m 1971. Kh\u00f4ng h\u1eb3n kh\u00f4ng gian \u1ea5m c\u00fang nh\u1ecf ki\u1ec3u gia \u0111\u00ecnh l\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u00e0y nay h\u1ecd th\u00edch s\u1ef1 ri\u00eang t\u01b0, h\u1ecd kh\u00f4ng th\u00edch ai \u0111\u00f3 bi\u1ebft t\u1edbi m\u00ecnh mu\u1ed1n g\u00ec, s\u1edf th\u00edch c\u1ee7a m\u00ecnh. H\u1ecd t\u1edbi qu\u00e1n cafe ng\u1ed3i nh\u00e2m nhi m\u1ed9t m\u00ecnh ng\u1eafm xung quanh v\u00e0 kh\u00f4ng mu\u1ed1n ai qu\u1ea5y r\u1ea7y h\u1ecd.<\/p>\n

    T\u00f3m l\u1ea1i n\u1ebfu doanh nghi\u1ec7p \u0111ang ch\u00fa t\u00e2m v\u00e0o ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m th\u00ec h\u00e3y xem v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac c\u00f3 th\u1ec3 th\u00eam g\u00ec kh\u00f4ng? N\u1ebfu nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 ch\u00fa tr\u1ecdng t\u1edbi c\u1ea3m x\u00fac th\u00ec xem c\u00f3 n\u00ean t\u0103ng, gi\u1ea3m hay b\u1ecf h\u1eb3n \u0111i kh\u00f4ng?<\/p>\n

     <\/p>\n

    T\u1ea5t c\u1ea3 5 \u0111\u1ecbnh h\u01b0\u1edbng tr\u00ean \u0111\u1ec1u c\u00f3 thay \u0111\u1ed5i theo th\u1eddi gian, li\u00ean t\u1ee5c nh\u1eefng y\u1ebfu t\u1ed1 m\u1ea5t \u0111i v\u00e0 li\u00ean t\u1ee5c c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 m\u1edbi xu\u1ea5t hi\u1ec7n. Doanh nghi\u1ec7p mu\u1ed1n t\u1ea1o ra \u0111\u1ea1i d\u01b0\u01a1ng xanh \u0111\u1ea7u ti\u00ean ph\u1ea3i thay \u0111\u1ed5i suy ngh\u0129 v\u1ec1 quan \u0111i\u1ec3m c\u1ea1nh tranh. Thay v\u00ec tranh mi\u1ebfng b\u00e1nh h\u1eefu h\u1ea1n \u0111ang c\u00f3 th\u00ec c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e1i b\u00e1nh kh\u00e1c b\u1eb1ng c\u00e1ch nh\u00ecn v\u01b0\u1ee3t ra bi\u00ean gi\u1edbi c\u1ee7a \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf.<\/p>\n

    \n

    Ngu\u1ed3n:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (P3: V\u01b0\u1ee3t qua bi\u00ean gi\u1edbi \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf) \u2014 chienluocsong.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Source: https:\/\/chienluocsong.com\/chien-luoc-dai-duong-xanh-p3-vuot-qua-bien-gioi-dai-duong-do\/<\/p>\n","protected":false},"author":1,"featured_media":1340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chienluocsong"],"_links":{"self":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts\/1339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1339"}],"version-history":[{"count":0,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts\/1339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/media\/1340"}],"wp:attachment":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}