{"id":1343,"date":"2018-02-22T12:55:33","date_gmt":"2018-02-22T12:55:33","guid":{"rendered":"https:\/\/blog.ngocha.biz\/?p=1343"},"modified":"2018-02-22T12:55:33","modified_gmt":"2018-02-22T12:55:33","slug":"chien-luoc-dai-duong-xanh-p1-tong-quan-ve-cac-loai-chien-luoc","status":"publish","type":"post","link":"https:\/\/blog.ngocha.biz\/?p=1343","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (P1: T\u1ed5ng quan v\u1ec1 c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c)"},"content":{"rendered":"<div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"kksr-stars-active\" style=\"width: 118px;\">\n<div class=\"kksr-star\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<div class=\"kksr-star\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<div class=\"kksr-star\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<div class=\"kksr-star\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<div class=\"kksr-star\" style=\"padding-right: 4px\">\n<div class=\"kksr-icon\" style=\"width: 20px; height: 20px;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"kksr-legend\" style=\"font-size: 16px;\">\n            5\/5 &#8211; (6 votes)    <\/div>\n<\/p><\/div>\n<p>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 m\u1ed9t t\u00ean g\u1ecdi r\u1ea5t th\u1eddi th\u01b0\u1ee3ng trong 10 n\u0103m qua, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi phong tr\u00e0o kh\u1edfi nghi\u1ec7p h\u1eebng h\u1ef1c trong gi\u1edbi tr\u1ebb. M\u1ed9t doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn ph\u1ea3i theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh \u0111\u01a1n gi\u1ea3n l\u00e0 n\u1ebfu v\u00e0o \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf n\u00f3 kh\u00f4ng th\u1ec3 s\u1ed1ng n\u1ed5i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang c\u00f3 trong \u0111\u00f3. Nh\u1eadn th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 hay v\u00e0 r\u1ea5t c\u00f3 \u00edch cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u00fd \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p, t\u00f4i s\u1ebd l\u00e0m m\u1ed9t chu\u1ed7i entry v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y. Entry \u0111\u1ea7u ti\u00ean ch\u00fang ta s\u1ebd nh\u00ecn t\u1ed5ng quan c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p><strong>3 c\u1ea5p qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh: <\/strong><\/p>\n<ul>\n<li>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p to\u00e0n doanh nghi\u1ec7p<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c (SBU-<span style=\"color: #ff0000;\">S<\/span>trategic <span style=\"color: #ff0000;\">B<\/span>usiness <span style=\"color: #ff0000;\">U<\/span>nit)<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5 v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u01b0 sau:<\/p>\n<p>C\u00f4ng ty c\u1ed5 ph\u1ea7n FPT bao g\u1ed3m 7 c\u00f4ng ty con l\u00e0 :<\/p>\n<ul>\n<li>C\u00f4ng ty TNHH h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/li>\n<li>C\u00f4ng ty c\u1ed5 ph\u1ea7n vi\u1ec5n th\u00f4ng FPT<\/li>\n<li>C\u00f4ng ty TNHH ph\u1ea7n m\u1ec1m FPT<\/li>\n<li>C\u00f4ng ty TNHH Gi\u00e1o d\u1ee5c FPT<\/li>\n<li>C\u00f4ng ty c\u1ed5 ph\u1ea7n d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn FPT<\/li>\n<li>C\u00f4ng ty TNHH \u0111\u1ea7u t\u01b0 FPT<\/li>\n<li>C\u00f4ng ty TNHH truy\u1ec1n th\u00f4ng gi\u1ea3i tr\u00ed FPT<\/li>\n<\/ul>\n<p>Ch\u00fang ta th\u1ea5y m\u1ed7i c\u00f4ng ty con n\u00e0y c\u00f3 m\u00f4i tr\u01b0\u1eddng kinh doanh, c\u00f3 c\u1eb7p s\u1ea3n ph\u1ea9m-kh\u00e1ch h\u00e0ng kh\u00e1c nhau =&gt; chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u1ed7i c\u00f4ng ty con n\u00e0y s\u1ebd bu\u1ed9c ph\u1ea3i kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 c\u00f4ng ty c\u1ed5 ph\u1ea7n vi\u1ec5n th\u00f4ng FPT c\u00f3 th\u1ec3 theo chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p nh\u1edd v\u1eady cung c\u1ea5p c\u00e1c g\u00f3i c\u01b0\u1edbc r\u1ebb nh\u01b0ng c\u00f4ng ty gi\u00e1o d\u1ee5c FPT l\u1ea1i kh\u00f4ng th\u1ec3 theo chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c v\u00ec n\u00f3 kh\u00f4ng th\u1ec3 c\u1ea1nh tranh n\u1ed5i v\u1edbi c\u00e1c tr\u01b0\u1eddng c\u00f4ng l\u1eadp, n\u00f3 ph\u1ea3i theo chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a.<\/p>\n<p>C\u00f4ng ty c\u1ed5 ph\u1ea7n FPT qu\u1ea3n l\u00fd 7 c\u00f4ng ty con; t\u1ea1i m\u1ed7i th\u1eddi k\u1ef3 c\u00f4ng ty m\u1eb9 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh thu h\u1eb9p l\u0129nh v\u1ef1c n\u00e0y, m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c kia nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn. V\u00ed d\u1ee5 khi l\u0129nh v\u1ef1c vi\u1ec5n th\u00f4ng c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn ng\u00e0y c\u00e0ng th\u1ea5p th\u00ec FPT c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt \u0111\u1ea7u t\u01b0 \u0111\u1ec3 d\u00e0nh ngu\u1ed3n l\u1ef1c cho l\u0129nh v\u1ef1c ph\u1ea7n m\u1ec1m. C\u1ee5 th\u1ec3 ng\u00e0y 18\/12\/2017 FPT \u0111\u00e3 gi\u1ea3m s\u1ed1 v\u1ed1n s\u1edf h\u1eefu t\u1ea1i c\u00f4ng ty c\u1ed5 ph\u1ea7n b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 FPT xu\u1ed1ng c\u00f2n 47% (v\u00ec l\u1ee3i nhu\u1eadn l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i kh\u00f4ng con ngon nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y). L\u00fac n\u00e0y c\u00f4ng ty b\u00e1n l\u1ebb k\u1ef9 thu\u1eadt s\u1ed1 FPT s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng ty li\u00ean k\u1ebft (m\u00e0 kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng ty con).<\/p>\n<p>C\u00f4ng ty c\u1ed5 ph\u1ea7n FPT s\u1ebd theo \u0111u\u1ed5i c\u1ea5p Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n doanh nghi\u1ec7p. C\u00e1c c\u00f4ng ty con s\u1ebd theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c (SBU).<\/p>\n<p><a href=\"http:\/\/chienluocsong.com\/quan-tri-chien-luoc-p1-la-gi\/\"><strong>1.C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p doanh nghi\u1ec7p<\/strong><\/a><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/chienluocsong.com\/wp-content\/uploads\/quan-tri-chien-luoc.jpg\" \/><\/p>\n<p>S\u1edf d\u0129 c\u00f3 4 nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c tr\u00ean v\u00ec m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u tu\u00e2n theo m\u1ed9t chu k\u1ef3 s\u1ed1ng gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1eddi ng\u01b0\u1eddi v\u1eady. C\u00f2n nh\u1edb c\u00e1ch \u0111\u00e2y 15 n\u0103m, m\u1ea3ng ph\u00e2n ph\u1ed1i thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u1ee7a FPT c\u1ee9 g\u1ecdi l\u00e0 \u0111\u1ec9nh cao, mang l\u1ea1i h\u1ea7u h\u1ebft doanh s\u1ed1 c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn cho t\u1eadp \u0111o\u00e0n. C\u00f2n gi\u1edd \u0111\u00e2y ta th\u1ea5y m\u00f4i tr\u01b0\u1eddng \u0111\u00e3 ch\u1eadt h\u1eb9p l\u1ea1i c\u00f2n xu\u1ea5t hi\u1ec7n nhi\u1ec1u \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 Th\u1ebf gi\u1edbi di \u0111\u1ed9ng th\u00ec vi\u1ec7c c\u00f4ng ty c\u1ed5 ph\u1ea7n FPT tho\u00e1i v\u1ed1n d\u1ea7n ra kh\u1ecfi m\u1ea3ng \u0111\u00f3 l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi quy lu\u1eadt.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/chienluocsong.com\/wp-content\/uploads\/chu-ky-DN-1.jpg\" \/><\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i khi th\u1ebf gi\u1edbi di \u0111\u1ed9ng mua Tr\u1ea7n Anh th\u00ec d\u01b0\u1eddng nh\u01b0 kh\u00e1 m\u1ea1o hi\u1ec3m. R\u00f5 r\u00e0ng ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i, h\u1ecd kh\u00f4ng c\u00f2n mua s\u1eafm tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf n\u1eefa m\u00e0 l\u00e0 mua s\u1eafm online; c\u00e1c c\u1eeda h\u00e0ng \u0111i\u1ec7n m\u00e1y tr\u1edf th\u00e0nh showroom tr\u00ecnh di\u1ec5n, kh\u00e1ch h\u00e0ng \u0111i xem l\u1ef1a ch\u1ecdn, sau \u0111\u00f3 h\u1ecd v\u1ec1 nh\u00e0 t\u00ecm ra c\u00f4ng ty cung c\u1ea5p r\u1ebb nh\u1ea5t v\u00e0 \u0111\u1eb7t h\u00e0ng online.<\/p>\n<p>C\u00e1ch m\u00e0 Th\u1ebf gi\u1edbi di \u0111\u1ed9ng l\u00e0m \u0111\u1ed1i v\u1edbi m\u1ea3ng \u0111i\u1ec7n m\u00e1y kh\u00f4ng kh\u00e1c g\u00ec h\u1ecd l\u00e0m v\u1edbi m\u1ea3ng di \u0111\u1ed9ng. Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n m\u1ea3ng di \u0111\u1ed9ng c\u1ee7a Th\u1ebf gi\u1edbi di \u0111\u1ed9ng l\u00e0 qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng c\u00e1c c\u1eeda h\u00e0ng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t \u1edf m\u1ecdi ng\u00f5 ng\u00e1ch (t\u1edbi nay h\u1ecd c\u00f3 h\u01a1n 1000 c\u1eeda h\u00e0ng TGD\u0110). S\u1ea3n l\u01b0\u1ee3ng l\u1edbn d\u1ea7n theo s\u1ed1 c\u1eeda h\u00e0ng m\u1edf khi\u1ebfn n\u00f3 c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n gi\u00e1 v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec3 c\u00f3 gi\u00e1 t\u1ed1t h\u01a1n so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c (Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p nh\u1edd l\u1ee3i th\u1ebf v\u1ec1 quy m\u00f4). Th\u1eddi gian s\u1ebd tr\u1ea3 l\u1eddi vi\u1ec7c th\u00e2u t\u00f3m Tr\u1ea7n Anh c\u1ee7a Th\u1ebf gi\u1edbi di \u0111\u1ed9ng c\u00f3 ph\u1ea3i l\u00e0 h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh hay kh\u00f4ng.<\/p>\n<p><a href=\"http:\/\/chienluocsong.com\/quan-tri-chien-luoc-p3-chien-luoc-canh-tranh-theo-michael-porter\/\"><strong>2. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh SBU<\/strong><\/a><\/p>\n<p>Theo Michael Porter c\u00f3 3 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh l\u00e0 :<\/p>\n<ul>\n<li>C\u1ea1nh tranh b\u1edfi chi ph\u00ed th\u1ea5p;<\/li>\n<li>C\u1ea1nh tranh b\u1edfi s\u1ef1 kh\u00e1c bi\u1ec7t<\/li>\n<li>T\u1eadp trung h\u00f3a<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/chienluocsong.com\/wp-content\/uploads\/quan-tri-chien-luoc-p3-1.jpg\" \/><\/li>\n<\/ul>\n<p>C\u1ea1nh tranh b\u1edfi chi ph\u00ed th\u1ea5p l\u00e0 h\u00ecnh th\u1ee9c c\u1ea1nh tranh b\u1eb1ng gi\u00e1. C\u1ea1nh tranh b\u1edfi s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t kh\u00f3 b\u1eaft ch\u01b0\u1edbc m\u00e0 kh\u00e1ch h\u00e0ng \u01b0a th\u00edch, nh\u1edd v\u1eady b\u00e1n \u0111\u01b0\u1ee3c gi\u00e1 cao (th\u1ec3 hi\u1ec7n b\u1eb1ng bi\u00ean l\u1ee3i nhu\u1eadn cao h\u01a1n trung b\u00ecnh ng\u00e0nh).<\/p>\n<p>T\u1eadp trung h\u00f3a l\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t ng\u00e1ch c\u1ee5 th\u1ec3 n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang m\u00e0 v\u00ec quy m\u00f4 ng\u00e1ch qu\u00e1 nh\u1ecf n\u00ean c\u00e1c c\u00f4ng ty l\u1edbn kh\u00f4ng th\u00e8m d\u00f2m ng\u00f3 t\u1edbi. Trong c\u00e1i ng\u00e1ch \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo \u0111u\u1ed5i Chi ph\u00ed th\u1ea5p \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 T\u1eadp trung chi ph\u00ed th\u1ea5p ho\u1eb7c Kh\u00e1c bi\u1ec7t h\u00f3a g\u1ecdi l\u00e0 T\u1eadp trung kh\u00e1c bi\u1ec7t h\u00f3a.<\/p>\n<p><strong><a href=\"http:\/\/chienluocsong.com\/quan-tri-chien-luoc-p2-chien-luoc-cap-don-vi-kd-chien-luoc-sbu\/\">3. Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng<\/a><\/strong><\/p>\n<p>Trong m\u1ed7i c\u00f4ng ty c\u00f3 nhi\u1ec1u ph\u00f2ng ban ph\u00e2n theo ch\u1ee9c n\u0103ng nhi\u1ec7m v\u1ee5 v\u00ed d\u1ee5 nh\u01b0 ph\u00f2ng b\u00e1n h\u00e0ng, ph\u00f2ng marketing, ph\u00f2ng t\u00e0i ch\u00ednh &#8211; k\u1ebf to\u00e1n, Ph\u00f2ng nh\u00e2n s\u1ef1, Ph\u00f2ng h\u00e0nh ch\u00ednh, Ph\u00f2ng k\u1ef9 thu\u1eadt,&#8230;.T\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh m\u00e0 m\u1ed7i ph\u00f2ng ban n\u00e0y c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ri\u00eang \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng. C\u00f3 6 chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng ch\u00ednh:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/chienluocsong.com\/wp-content\/uploads\/quan-tri-chien-luoc-p2-6-chien-luoc-chuc-nang.jpg\" width=\"390\" height=\"314\" \/>Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c Ngu\u1ed3n nh\u00e2n l\u1ef1c<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c S\u1ea3n xu\u1ea5t<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c Mua s\u1eafm v\u00e0 D\u1ef1 tr\u1eef<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c T\u00e0i ch\u00ednh<\/p>\n<p>M\u1ed7i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh s\u1ebd \u01b0u ti\u00ean v\u00e0o m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng c\u1ee5 th\u1ec3. V\u00ed d\u1ee5 nh\u01b0 doanh nghi\u1ec7p c\u1ea1nh tranh b\u1edfi s\u1ef1 kh\u00e1c bi\u1ec7t s\u1ebd ph\u1ea3i l\u00e0m t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c NCPT; Doanh nghi\u1ec7p c\u1ea1nh tranh b\u1edfi chi ph\u00ed th\u1ea5p s\u1ebd ph\u1ea3i coi tr\u1ecdng Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n xu\u1ea5t, chi\u1ebfn l\u01b0\u1ee3c Mua s\u1eafm v\u00e0 D\u1ef1 tr\u1eef&#8230;.<\/p>\n<p>Trong 6 chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng th\u00ec c\u00f3 3 chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng r\u1ea5t quan tr\u1ecdng m\u00e0 DN n\u00e0o c\u0169ng c\u1ea7n l\u00e0 Chi\u1ebfn l\u01b0\u1ee3c marketing, Chi\u1ebfn l\u01b0\u1ee3c ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh.<\/p>\n<p>C\u00e1c c\u00e2u h\u1ecfi b\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc:<\/p>\n<ol>\n<li><strong>M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eeba theo \u0111u\u1ed5i chi ph\u00ed th\u1ea5p v\u1eeba theo \u0111u\u1ed5i kh\u00e1c bi\u1ec7t h\u00f3a \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong><\/li>\n<\/ol>\n<p>Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p theo \u0111u\u1ed5i vi\u1ec7c gi\u1ea3m thi\u1ec3u chi ph\u00ed tr\u00ean m\u1ed7i \u0111\u1ea7u s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 nh\u1edd v\u1eady n\u00f3 c\u00f3 th\u1ec3 b\u00e1n gi\u00e1 th\u1ea5p h\u01a1n gi\u00e1 trung b\u00ecnh ng\u00e0nh. Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a theo \u0111u\u1ed5i t\u1ea1o ra nh\u1eefng kh\u00e1c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e1n gi\u00e1 cao h\u01a1n gi\u00e1 trung b\u00ecnh ng\u00e0nh. V\u1ec1 l\u00fd thuy\u1ebft, n\u1ebfu DN theo \u0111u\u1ed5i \u0111\u01b0\u1ee3c c\u1ea3 hai lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u00ec n\u00f3 s\u1ebd c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn cao nh\u1ea5t (Gi\u00e1 cao nh\u1ea5t v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t).<\/p>\n<p>Vi\u1ec7c m\u1ed9t doanh nghi\u1ec7p theo \u0111u\u1ed5i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u00f3 xu\u1ea5t ph\u00e1t t\u1eeb l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 doanh nghi\u1ec7p \u0111\u00f3 \u0111ang s\u1edf h\u1eefu c\u0169ng nh\u01b0 \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh. M\u1ed7i l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u1ee9c n\u0103ng kh\u00e1c nhau theo \u0111u\u1ed5i v\u1ec1 nh\u1eefng h\u01b0\u1edbng kh\u00e1c nhau (\u0111\u00f4i khi ng\u01b0\u1ee3c h\u1eb3n nhau) v\u00ec v\u1eady r\u1ea5t kh\u00f3 dung h\u00f2a \u0111\u1ec3 theo \u0111u\u1ed5i \u0111\u01b0\u1ee3c c\u1ea3 hai lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n<p>Theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p th\u01b0\u1eddng ph\u1ea3i t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf v\u1ec1 quy m\u00f4. M\u00e0 l\u1ee3i th\u1ebf quy m\u00f4 ch\u1ec9 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng khi m\u00e0 dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn, \u0111\u1ee7 l\u1edbn \u0111\u00f4i khi ph\u1ea3i l\u00e0 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. Khi theo \u0111u\u1ed5i s\u1ef1 kh\u00e1c bi\u1ec7t th\u00ec th\u01b0\u1eddng n\u00f3 ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3; n\u1ebfu nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y kh\u00f4ng \u0111\u1ee7 l\u1edbn th\u00ec c\u0169ng kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf quy m\u00f4.<\/p>\n<p><strong>2. Theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a nh\u01b0ng v\u1eabn coi tr\u1ecdng chi ph\u00ed th\u1ea5p \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong><\/p>\n<p>Chi ph\u00ed th\u1ea5p xu\u1ea5t ph\u00e1t t\u1eeb 3 l\u1ee3i th\u1ebf ch\u00ednh l\u00e0 :<\/p>\n<ul>\n<li>L\u1ee3i th\u1ebf v\u1ec1 quy m\u00f4<\/li>\n<li>L\u1ee3i th\u1ebf t\u1eeb s\u1ef1 h\u1ecdc h\u1ecfi (\u0111\u01b0\u1eddng cong kinh nghi\u1ec7m)<\/li>\n<li>L\u1ee3i th\u1ebf v\u1ec1 v\u1ecb tr\u00ed<\/li>\n<\/ul>\n<p>M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u1ea3 3 l\u1ee3i th\u1ebf n\u00e0y ho\u1eb7c 1 l\u1ee3i th\u1ebf n\u00e0o \u0111\u00f3. Apple r\u00f5 r\u00e0ng theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a, n\u00f3 b\u00e1n gi\u00e1 Iphone g\u1ea5p r\u01b0\u1ee1i so v\u1edbi m\u00e1y c\u00f3 c\u1ea5u h\u00ecnh g\u1ea7n t\u01b0\u01a1ng t\u1ef1 c\u1ee7a h\u00e3ng kh\u00e1c. S\u1ea3n l\u01b0\u1ee3ng l\u1edbn khi\u1ebfn n\u00f3 c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n gi\u00e1 v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea5p h\u01a1n gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f3 \u0111\u01b0\u1ee3c (l\u1ee3i th\u1ebf quy m\u00f4). C\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t linh ki\u1ec7n, l\u1eafp r\u00e1p,.. \u0111\u1eb7t \u1edf Trung qu\u1ed1c n\u01a1i c\u00f3 nh\u00e2n c\u00f4ng r\u1ebb, c\u00f4ng nghi\u1ec7p ph\u1ee5 tr\u1ee3 t\u1ed1t, \u0111\u1ed3ng nh\u00e2n d\u00e2n t\u1ec7 \u0111\u1ecbnh gi\u00e1 th\u1ea5p,.. (L\u1ee3i th\u1ebf v\u1ec1 v\u1ecb tr\u00ed). Quanh n\u0103m su\u1ed1t th\u00e1ng, Apple ch\u1ec9 s\u1ea3n xu\u1ea5t m\u1ed7i 2 m\u1eabu \u0111i\u1ec7n tho\u1ea1i Plus v\u00e0 kh\u00f4ng Plus nh\u1edd v\u1eady n\u00f3 am hi\u1ec3u s\u1ea3n ph\u1ea9m t\u1edbi t\u1eebng ng\u00f3c ng\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi th\u1ee9 (L\u1ee3i th\u1ebf t\u1eeb s\u1ef1 h\u1ecdc h\u1ecfi).<\/p>\n<p>Nh\u01b0ng \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Apple ngay t\u1eeb \u0111\u1ea7u l\u00e0 Kh\u00e1c bi\u1ec7t h\u00f3a. Nh\u1edd Kh\u00e1c bi\u1ec7t h\u00f3a n\u00ean n\u00f3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n l\u01b0\u1ee3ng l\u1edbn; nh\u1edd s\u1ea3n l\u01b0\u1ee3ng l\u1edbn n\u00ean c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 \u0111\u1ea7u v\u00e0o th\u1ea5p. N\u1ebfu Apple theo \u0111u\u1ed5i Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p ngay t\u1eeb \u0111\u1ea7u th\u00ec v\u1ea5n \u0111\u1ec1 l\u1ea1i r\u1ea5t kh\u00e1c. N\u00f3 c\u00f3 th\u1ec3 c\u1ed1 g\u1eafng d\u00f9ng c\u00e1c v\u1eadt li\u1ec7u, linh ki\u1ec7n r\u1ebb ti\u1ec1n h\u01a1n v\u00e0 nh\u01b0 th\u1ebf kh\u00f4ng th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c gi\u00e1 cao h\u01a1n, c\u0169ng nh\u01b0 kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n l\u01b0\u1ee3ng l\u1edbn.<\/p>\n<p>Ta th\u1ea5y lu\u00f4n lu\u00f4n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh, trong qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh, th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u00ec c\u00f3 th\u1ec3 l\u1ed3ng gh\u00e9p th\u00eam m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c n\u1eefa. M\u1ed9t doanh nghi\u1ec7p theo \u0111u\u1ed5i chi ph\u00ed th\u1ea5p c\u00f3 th\u1ec3 v\u1eabn c\u1ed1 g\u1eafng t\u00ecm t\u00f2i c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ec3 kh\u00e1ch h\u00e0ng ng\u00e0y m\u1ed9t th\u1ecfa m\u00e3n h\u01a1n. C\u0169ng nh\u01b0 m\u1ed9t doanh nghi\u1ec7p theo \u0111u\u1ed5i s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a c\u0169ng c\u1ed1 g\u1eafng c\u1eaft gi\u1ea3m nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 ng\u00e0y c\u00e0ng mang l\u1ea1i cho kh\u00e1ch h\u00e0ng gi\u00e1 t\u1ed1t h\u01a1n.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh n\u1eb1m \u0111\u1ea7u trong c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, ch\u00fang ta s\u1ebd d\u1ea7n t\u00ecm hi\u1ec3u \u1edf c\u00e1c entry sau.<\/p>\n<hr>\n<p><strong>Ngu\u1ed3n:<\/strong> <a href=\"https:\/\/chienluocsong.com\/chien-luoc-dai-duong-xanh-p1-tong-quan-ve-cac-loai-chien-luoc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (P1: T\u1ed5ng quan v\u1ec1 c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c) \u2014 chienluocsong.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: https:\/\/chienluocsong.com\/chien-luoc-dai-duong-xanh-p1-tong-quan-ve-cac-loai-chien-luoc\/<\/p>\n","protected":false},"author":1,"featured_media":1344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chienluocsong"],"_links":{"self":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts\/1343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1343"}],"version-history":[{"count":0,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/posts\/1343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=\/wp\/v2\/media\/1344"}],"wp:attachment":[{"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ngocha.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}